Benefits of Handshake 2.0

Here’s what our clients are telling us about the benefits of using Handshake 2.0:

Corporate Message

  • Extended publicity for company news, information and expertise beyond our own site and blog.
  • Control of company-related content that appears online.
  • Increased control of company-related content that appears in search results.
  • Creative outlet for expression of our company’s expertise and corporate vision.
  • Appearance of our content alongside other professional content.


  • Appearance in search results of our company and our company’s products, services and people, and for search terms related to our products and services.
  • Higher placement in search results than our competitors.
  • Action taken on our industry’s research findings that customers and clients use search results to find and to vet service providers and product offerings.


  • Opportunity to be of service through search results and social media to those seeking answers to questions and solutions to problems, thus generating goodwill for our company.
  • Social media presence via Handshake 2.0: blog, Facebook, Twitter.
  • Increased traffic and/or a new source of traffic to our site and/or blog.
  • Content to use in other company communications.
  • Links to individual posts and/or to our company’s category to send to current and potential customers and clients.
  • Increased population of prospects at the top of the “sales funnel.”
  • Contact from qualified leads at the local, national, and/or global level (“I saw you on Handshake 2.0 and…”).
  • Presence in Handshake 2.0’s mobile app

Interested in joining Handshake 2.0’s clients?  We invite you to contact us.

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The Business Angle - HomeTown Bank