Posted by Z. Kelly Queijo at 9:34 AM on August 20, 2013:
The VT KnowledgeWorks Global Partnership Week is in its fourth year and Lindsey Everssole has been at the helm each year guiding the process of organizing the week-long event. Having participated in this multi-city/multi-venue event, I asked Lindsey for tips on how to plan a successful conference. Her advice:
- Book your event dates at the venue as soon and as early as possible. It’s not crazy (and in fact, it’s important) to book your events a year out in advance at the designated venue.
- Line up your event components and speakers soon after, since everyone needs time to plan in advance in today’s busy world.
- When you have the skeleton of your event agenda complete, begin promoting it. Relentless advertising and promotion, and most importantly, having a clear message that states the value in attending/participating throughout your marketing materials is imperative to getting people to register and show up.
- Consistent communication and steadfast reminders to your sponsors, speakers, vendors, and attendees is crucial to pulling off a successful event.
The VT KnowledgeWorks Global Student Business Concept Challenge can be viewed via Livestream on Thursday, August 22, 2013. Get the details on Inside VT KnowledgeWorks.
Z. Kelly Queijo, founder of Smart College Visit, Inc. is considering hosting a conference. If you have tips you'd like to share, post them in the Comments section. Your input is appreciated! Follow Kelly and her hashtags on Twitter @collegevisit and on Facebook.
Smart College Visit and VT KnowledgeWorks are clients of Handshake Media, Incorporated, the parent company of Handshake 2.0.