Sponsoring a Triathlon for Corporate Branding and Regional Development

A look at the events list for the Virginia Triathlon Series shows a race named differently from all the others:  Appalachian Power Smith Mountain Lake Triathlon

On the Subject of Regional Economic Development noted the benefits of hosting a local triathlon for the sake of regional economic development.

Appalachian Power sponsored a high-attendance, well-regarded sprint triathlon, gained the goodwill that rewards sponsors of charity events, and distinguished itself as a corporate brand associated with health and recreation on behalf of its home region.

Corporate sponsorship – including named sponsorship of the event – is available to benefactors of the New River Valley Triathlon 2010 with proceeds benefiting the Mental Health Association of the New River Valley.

New River Valley Triathlon, Virginia

Connecting People in the RNR – The Online Business Guidebook

Handshake 2.0 brings you edition #27 of Connecting People in the RNR with Stuart Mease.

Stuart Mease interviews Alan Abrahams, Ph.D., Assistant Professor of Business Information Technology of the Virginia Tech Pamplin College of Business, Faculty Advisor to The Online Business Guidebook.  The Online Business Guidebook will be distributed by the Virginia Cooperative Extension Service and Virginia Tech through entrepreneur development seminars hosted by the Virginia Department of Business Assistance during 2009-2010.

Added 5/25/09:  Va. Tech students craft online biz guide – story from Roanoke.com, 5/24/09.


"RNR" refers to the Roanoke Valley and the New River Valley of Virginia.

Stuart Mease was a finalist for the NCTC NewVa Leadership Award 2009.

Stuart Mease writes the blog Connecting People.  On Stuart Mease's About page, you can find myriad ways to connect with him online and offline, including on Twitter @stuartmease.  Stuart Mease is an organizer of the Roanoke Creative Communities Leadership Project (CCLP) in Virginia.  You can follow the program on Twitter @roanokecreative.  You're invited to read more about Stuart Mease on Handshake 2.0.   

Connecting People in the RNR
a video show by Stuart Mease

for Handshake 2.0


The opinions expressed by Stuart Mease or of those he interviews are solely their own and are not necessarily shared by Handshake 2.0 or its clients, sponsors, or advertisers.

Blacksburg Makes the List – Lots of Them

From Z. Kelly Queijo:

What do sports fans, outdoor enthusiasts, students, retirees, and entrepreneurs all have in common?   Roughly a 10-20 minute commute and a home in Blacksburg, Virginia, where according to the lists below, this small town in southwest Virginia delivers big.

Once known as the Most Wired Town in America, today Blacksburg is ranked:

Blacksburg, Virginia is featured on top lists for business, quality of life, outdoor recreation, and more.Most Wired Town in America, today Blacksburg is ranked:

#31 out of 179 Best Small Places for Business and Careers (Forbes.com, 2009)

#14 Top-20 list of America's Most Educated Small Towns (Forbes.com, 2009)

#43 in the 100 Best Places to Live and Launch (Money.cnn.com, 2008)

One of the Best Places to Retire(USNews.com)

Blacksburg is home to Mailtrust which, prior to being acquired by Rackspace, ranked #217 on the Inc. 500 list of fastest-growing companies in America and has been growing by more than 100 percent for each of the last five years (2007).

Education and Government Lists

Virginia Tech reports: Graduate Engineering, education, psychology, and public affairs rank high by U.S. News & World Report’s “America's Best Graduate Schools 2010

The Town of Blacksburg wins the Digital Governance Award for Excellence in Disseminating Government Information (2008)

Blacksburg High School is in the Top 5% of Nation's Schools: The Top of the Class (Newsweek)

And, as reported in The Virginia Tech Magazine, Fall 2005:

Since 2000, Blacksburg has been known as:

  • a top 20 retirement locale by Blue Ridge Country Magazine
  • 8th  best place to live in the nation
  • the very best in the mid-Atlantic by Men's Journal magazine
  • and cited in 50 Best Small Southern Towns and in Outside Magazine as a top 10 "dream town" for outdoor enthusiasts, and, last, but not least, ranks 61st out of 375 as a "best sports city" in The Sporting News.

Visit Virginia Tech, a campus visit mobile app, is available from Smart College Visit. (Added 4/8/2011)


Z. Kelly Queijo writes about business and technology, people and their passions.  She is a frequent contributor to Handshake 2.0 and is the founder of Smart College Visit.  Smart College Visit, Inc. is a client of Handshake Media, Incorporated, the parent company of Handshake 2.0.


Know other lists that include Blacksburg, Virginia?  Leave us a comment and tell us! 


For more information about life in Blacksburg, Virginia, present and future, check out the Blacksburg 2006-2046 Comprehensive Plan.  Here's All About Blacksburg from Virginia Tech and a list of New River Valley awards and accolades from the Montgomery County, Virginia Economic Development Department.