Handshake 2.0’s Anniversary Party 2.0 and Foursquare Swarm Badge Party 2.0

You're invited to Handshake 2.0's Anniversary Party 2.0 and our locale's second attempt to earn a Foursquare Swarm Badge – a Swarm Badge Party 2.0!  The party is hosted by Handshake 2.0 and the Blacksburg, Virginia office of Hutchison Law Group, headed by Ken Maready.  

Update 7/28/10: Thank you, Jim Schweitzer, for your wonderful extension of the invitation to create a Foursquare Swarm in Southwest Virginia!

Here's a synthesis of what I've been thinking about Handshake, corporate anniversaries, and Foursquare:

A company's anniversary offers a once-per-year opportunity for publicity, PR, and branding.  Why, then, pair Handshake 2.0's Anniversary 2.0 with a Handshake 2.0 brand-diluting Foursquare Swarm Badge Party?

To quote the Wall Street Journal, "Foursquare has yet to figure out how to turn its growing popularity into a business."

Let's figure out Foursquare!

Foursquare has over a million users.  How to turn a user base into a business model isn't a Foursquare problem.  It's an entrepreneurship problem.  Our hot geospatial locale has a burgeoning entrepreneurial economy.  Many of our enterprises - Handshake 2.0, SmartCollegeVisit, and Actifity, for example - are online enterprises.  

Foursquare is a funded, online enterprise.  With the possibility of initiating a greater vision, I believe we need to understand it communally.  At a party.

You're invited to the party!

Handshake 2.0's second anniversary party!To celebrate Handshake 2.0's second anniversary, we're holding a Foursquare Swarm Badge Party 2.0 (we tried 1.0 earlier this year) – in Blacksburg, Virginia - 50 people, same location, same time, all on Foursquare - on July 28, 2010 at Bull & Bones in Blacksburg, Virginia.

Since the theme is 2.0, we're "doubling down."  We're offering two free beverages to the first 50 to arrive and check in on Foursquare.  If you're not on Foursquare, we'll give you a ticket for one free beverage. 🙂

Not on Foursquare?  If you'd like to be, here's where to get started.

Handshake 2.0's Anniversary Party 2.0
Foursquare Swarm Badge Party 2.0
sponsored by Handshake 2.0 and Hutchison Law Group

Wednesday, July 28, 2010
6:00 PM
Bull & Bones Brewhaus and Grill
First & Main on South Main Street
Blacksburg, Virginia
Directions to Bull & Bones

We invite you to let us know you'll attend on the Handshake 2.0 Anniversary Party 2.0 event page on Facebook.

What is a "geolocation-based social network" and what's all this Foursquare stuff?!  Find answers in our Foursquare category on Handshake 2.0.

We look forward to sharing a swarm of handshakes with you on July 28 in Blacksburg, Virginia!


With gratitude and thanks to our Handshake clients, we're celebrating two years in business. Handshake 2.0 launched on July 28, 2008 and Handshake 2.0 turned 1.0 on July 28, 2009.

Handshake 2.0 in the News

News and mentions of Handshake 2.0, Handshake Media, Incorporated, and Handshake Media’s founder, Anne Giles Clelland. 

“New Crowdfunding Sites Boost Health Startups,” Entrepreneur, 2/15/13

“Anne Clelland to Speak in D.C.,” moreFRONT, 10/25/12

“Large Group from Region Finalists in Gap 50,” moreFRONT, 10/2/12

“Papparazzi at the Roanoke-Blacksburg Technology Council Gala,” The Roanoke Times, 9/24/2012, Photo 7

“Nominees Named for Technology Awards,” The Roanoke Times, 3/23/12

“This Week in Titanium Mobile Development: 03 Jan 2012,” Titanium Development, 1/12/12

“How to Become a Paperless Society or at Least a Less Paper Office, Barbara Weltman, Big Ideas for Small Business, 5/1/11

“Linkedin : l’ultime carnet d’adresses,” Finance et Investissement, 4/19/11 

“GUAPA [Graduate Urban Affairs and Planning Association] Featured on Local Professional Networking Blog,” Virginia Tech Urban Affairs and Planning Program, 3/21/11

“”Android for girls: a new frontier,” iAlja, 3/8/11

“The Real Estate App,” Valley Business FRONT, 3/11, pages 30-31

“Mobile App Development: 20 Women Who Developed Mobile Apps Share Their Experiences,” International Association of Women Entrepreneurs Online, 3/1/11

“The Year in Sharp Posts: 10 Must-Reads of 2010,” Sharp Skirts, 1/11

Marketing by the Numbers: How to Measure and Improve the ROI of Any Campaign, Leland Harden and Bob Heyman, “Mapping Marketing ROI to the Sales Funnel,” pages 99-100, 2010.  Social Media Sales Funnel Infographic on page 100 by Kelsey Sarles.

“Lessons Learned: Just Because I Want the Market to Want Me Doesn’t Mean It Will,” Sharp Skirts, 2010

“Montgomery County Chamber of Commerce to Honor Business Leaders,” The Roanoke Times, 12/7/10

“Startups in Lean Times,” The Roanoke Times, 6/27/10

“Angel Investors Guide to Blacksburg, Virginia,” The National Association of Seed and Venture Funds (NASVF), 4/12/10

“3 Metrics to Help Stop Abandoned Blog Syndrome,” Flack’s Revenge, 3/30/10

“Introducing Tomorrow’s Topic and Guest Blogger,” Flack’s Revenge, 3/29/10

“Finalists to Present Plans for New Businesses at Entrepreneurship Summit,” Virginia Tech News, 3/24/10

“Nominees Named for Technology Awards,” The Roanoke Times, 3/23/10

“A Discussion About Economic Development in the New River Valley, AllenJFuller.com, 3/23/10

“Visualizing Social Media ROI,” Social Media Today, 2/22/10

“Can Starbucks’ CEO Really Think Like a Startup?” AOL Small Business, Charlotte Jensen, 2/15/10

“Blogosphere on Boostrapping,” Sramana Mitra, 1/31/10

“The Future of Writing, Part Deux,” Roanoke Writers, 1/30/10

“The Pondering Publisher Ponders the Shower,” The NRV Hub, 1/25/10

“All the Cool Kids Are Blogging,” College Lifestyles, 1/25/10

“It’s About the Past, the Present and the Future,” fromtheeditr, 1/24/10

“Record Day for Writers Conference,” moreFRONT, 1/24/10

“A Brief Report Card on the Writers Conference,” fromtheeditr, 1/23/10

“Handshake 2.0 Launches Innovative Campaign for SmartCollegeVisit.com,” Flack’s Revenge, 11/09/09

“Developing Our Economy – 2.0 Style,” NRV Hub, 10/09

“An Editor Reflects on Her Use of Twitter,” Hackademic.net, 10/14/09

“Savvy Week in Review – September 4, Savvy B2B Marketing, 9/4/09

“World’s First Authenticity Policy?” {grow}, 9/3/09 

“The New Power Girls: Women Entrepreneurs On How To Deliver Your Company’s Message,” The Huffington Post, 9/2/09

“Geek Weekend: Roanoke, VA,” CrunchGear on TechCrunch, 7/24/09

“Reflections from 500 Blog Posts,” Connecting People, 7/10/09

“Top reasons to live in Blacksburg,” Employment at Virginia Tech, 7/09

“Local internship employers,” Pamplin College of Business, Department of Management, Virginia Tech, 7/09

“Handshaking in Blacksburg,” NRVLiving – Real Estate. Simplified. 5/26/2009

“My Interviews on Handshake 2.0 and MurrayNewlands.com, ” Affiliate Marketing, Social Media, & Other Stuff I Dig – MissyWard.com, 5/22/09

“Stop/Imagine,” Guerrilla Gardening, 5/16/09

“Social Media Agency Uses Social Media to Promote Itself,” B2B Sales & Marketing Knowledge Sharing, 5/4/09

“Twitter This,” Blue Ridge Business Journal, 4/20/09

“Mom’s Rules of Social Media and More,” ZKQ Blog, 4/10/09

“Shaking Hands Are Helping Hands in Virginia,” ZKQ Blog, 3/24/09

“A Virtual Handshake,” NRVLiving – Real Estate. Simplified, 3/24/09

“White Paper: Business Results Using Twitter,” Headlines from Floyd, 3/18/09

“The Changing Nature of Web Influence,” Flack’s Revenge, 3/13/09

“Will Rogers on Horn Blowing,” Headlines from Floyd, 3/9/09

“New Look for QCats Biz,” QCatsBiz Blog, 3/4/09

“Anne Giles Clelland and Tyson Daniel – Yes, We Can!”, Open Business, 2/27/09

“Writing in the 21st Century,” Table For One, 2/26/09

“Blacksburg Electronic Village:  Most Wired Town in America,” Technology Futures, 2/23/09

“Blacksburg – First, and Wire-Free,” NRV Living – Real Estate. Simplified, 2/23/09

“My First Day on Twitter,” Headlines from Floyd, 2/20/09

“Every Regional Business Blogging – A Vision for Handshake 2.0,” Connecting People, 2/16/09

“Confessions of a Business Blogger,” Table for One, 2/16/09

“Public Relations and 3 Tips for Editing Emails,” Brand Thunder, 2/11/09

“”Power Blogging by ‘A Power Girl,'” Headlines from Floyd, 1/19/09

“The New Power Girls:  How to Strike Balance in Business,” The Huffington Post, 1/16/09

“It’s Still Who You Know,” So You Want to Launch a Business, 1/4/09

“Shaking Hands with Handshake 2.0,” Headlines from Floyd, 12/17/08

“From Cell Phone to iPhone,” Gary Cope, 12/19/08

Using Mathematica, Wolfram Research News & Events

“Big Bad Bold Bloggers 4 Business,” Valley Business FRONT, November, 2008, pages 8-11.

“In the Beginning Was the Blog,” Valley Business FRONT, November, 2008, page 12.

“It’s Still Who You Know!” So You Want to Launch a Business, 10/27/08

“Stuart Mease on Supporting Local Businesses in the Roanoke and New River Valleys,” NRV Living – Real Estate. Simplified, 10/21/08

Harmonia Federal Services News, 10/20/08

“Crowdsourcing and Collaborating on the News,” Flack’s Revenge, 8/15/08

The Handshake Video

“Handshake” was directed by Jarred Foresman of Blacksburg Media and produced by Handshake Media, Incorporated.  It premiered in a blog post on Handshake 2.0 on December 1, 2009.  It can be seen on YouTube and AOL Video.

The original music, Handshake, was written by Joseph Masciello and is available on iTunes.

The cast included Rob Martinez, Sean Moore, Kevin Allen and those from all over the world who shake hands when their paths happen to cross in Blacksburg, Virginia.

“Now join your hands, and with your hands your hearts…”
– William Shakespeare, Henry VI, Part 3, Act 4, Scene 6


Parts of the story of the creation of the “Handshake” video were told on Handshake 2.0 in Blacksburg Media’s category in Handshake 2.0’s Company Index.

Handshake 2.0’s founder, Anne Clelland, wrote about the video on her corporate blog in A Cost-to-Benefit Analysis of Creating a Corporate Publicity Video, A Personal Short Film History, and About That Corporate Video.

In Handshakes All Around, Z. Kelly Queijo wrote about attending the premiere of the “Handshake” video:

For most businesses, a web site and business cards are all that’s required to represent a company, but for Anne, whose company is founded on harnessing the power of social communications by using today’s technologies to connect regional businesses to the broader, global marketplace, web sites and business cards are not enough. It’s a multi-channel world and having a multi-dimensional presence opens doors to more business opportunities. Handshake 2.0 facilitates making that happen.

What did I do at the Handshake premiere? I shook hands with people I met there for the first time. I shook hands with friends and business associates, and I introduced those I knew to people they did not know. It was a good night for handshakes 1.0 and 2.0.

Public premiere of The Handshake Video at Bull and Bones

The Handshake Video premiered in public on the big screen at Bull & Bones Brewhaus and Grill at a Tweetup on Tuesday, December 1, 2009, from 6:00 PM to 6:03 PM, EST.   

Pictured left to right are Jane Dalier, Kimberly Reynolds, Cory Donovan, Tony Yang, Bethanne Trexell, Ronald Bruintjes, Barry Welch, and Z. Kelly Queijo.

Photo credit:  Jim Schweitzer


"Handshake" was directed by Jarred Foresman of Blacksburg Media and produced by Handshake Media, Incorporated.  It premiered on Handshake 2.0 on December 1, 2009.

The original music, Handshake, was written by Joseph Masciello and is available on iTunes.

The cast included Rob Martinez, Sean Moore, Kevin Allen and those from all over the world who shake hands when their paths happen to cross in Blacksburg, Virginia.

"Now join your hands, and with your hands your hearts…"
– William Shakespeare, Henry VI, Part 3, Act 4, Scene 6

Building a B2B Social Media Presence

Handshake 2.0 asked Christina Motley - who seeks a full-time marketing, communications, and public relations position - to show us what she can do to express a corporate message by using Handshake 2.0 as an example.  We were impressed with the industry knowledge she brought to the challenge, how quickly she "got" what we are doing, and how directly and warmly she showcased our services.  Her fine work follows.


Six out of 10 businesses, according to American Business Media, do not use true Web 2.0 and/or social media tactics such as creating a social media presence, commenting on blogs, or posting content to third party sites to get their messages out. 

Click to find out how to get on Handshake 2.0. Handshake 2.0 - a business-to-business (B2B) social media channel that reaches worldwide business leaders, owners, employees, partners and entrepreneurs daily by providing unique and relevant content -  wants to make it easy for you to engage in social media, share your insights, and provide user-generated content. By participating, you will generate leads, build brand awareness, expand market reach, create new referrals and, ultimately, drive sales.

Here are a few best practices to get started:

In most cases, business owners don’t have time to engage extensively and need people who live in social media all day, every day. Handshake 2.0 can be that valuable business partner.


For Handshake 2.0, Christina Motley has written about the related subjects of using LinkedIn to promote a business and how to publicize a blog post.

Christina Motley is an award-winning marketing and communications professional and writer. She is currently writing for Handshake 2.0, City Magazine and the Blue Ridge Business Journal. You're invited to follow her on Twitter @christinamotley and view her rĂ©sumĂ© (.pdf).

Hands on Humor – That’s A Lot of Handshakes

Cartoon for Handshake 2.0 by Dan Thompson

Cartoon for Handshake 2.0 by Dan Thompson, GagCartoonist.com, creator of Rip Haywire. You're invited to follow Dan Thompson on Twitter @RipHaywire.

Ink Slog – Co-Leaders

"Co-Leader" from Ink Slog by Steven White for Handshake 2.0'

Illustration for Handshake 2.0 by Steven White.  You're invited to view Steven White's work on flickr and to follow him on Twitter, @possum4all.

Coast-to-Coast Social Media Reach Contest – We Have a Winner!

We asked:

  • Does a Twitter update – a tweet – reach coast-to-coast?
  • Can a tweet from Handshake 2.0 in Virginia @handshake20 reach a Twitter user in California?
  • Can a local tweet reach a national audience?
  • What is the color of the researcher’s shirt in the debut cartoon of Dan Thompson’s new series for Handshake 2.0 Hands On Humor?

She answered!

@MsDaisyMa wins Handshake 2.0's Coast-to-Coast Social Media Reach Contest

@MsDaisyMa followed all of Handshake 2.0’s Coast-to-Coast to Social Media Reach Contest rules:  She tweeted the right answer, she sent a DM with the right answer, and she sent me a link to her contact page with a mailing address.

Congratulations, Daisy Ma!  Thank you so much!  And look – your check is in the mail!

Winner's check is in the mail for Handshake 2.0's Coast-to-Coast to Social Media Reach Contest!

Handshake 2.0’s Coast-to-Coast Social Media Reach Contest

  • Does a Twitter update – a tweet – reach coast-to-coast?
  • Can a tweet from Handshake 2.0 in Virginia @handshake20 reach a Twitter user in California?
  • Can a local tweet reach a national audience?

We're going to test that out.

What is the color of the researcher's shirt in the debut cartoon of Dan Thompson's new series for Handshake 2.0 Hands On Humor?

The tenth person  - because the Handshake 2.0 logo features a 10-fingered handshake first person to post a Twitter update - a tweet – in this format will receive a $20 check: 

@handshake20 I'm in CA and the color of the researcher's shirt in "Hands On Humor" is  _______ .

In addition, the Twitter update and the Twitter user must meet these criteria:

  • The color named in the Twitter update must be the correct color of the shirt.
  • The Twitter user must have a Twitter profile indicating a California location.
  • Within 1 minute, the user sends a Direct Message, a DM, to us @handshake20 with the same text as the public Twitter update.
  • Within 1 minute of being notified of being the winner, the winner DMs us a link to a contact page that has the name matching the Twitter user profile and includes a mailing address where we can send the check.
  • No public address, no win, no check.  We move on to the next qualifier.
  • The winner is willing to have his or her Twitter user name announced on Twitter and on Handshake 2.0.
  • The winner is willing to tweet when he or she receives the check.

The contest lasts 5 hours – the number of fingers on one hand extended for a handshake.  The contest launched at 10:00 AM EST ends at 3:00 PM EST or when until we have a winner!

The check is filled out, the envelope is stamped, and we're ready to mail $20 to the winner of Handshake 2.0's Coast-to-Coast Reach Contest!

Handshake 2.0's Coast-to-Coast Reach Contest

A Birthday and a Handshake

Handshake 2.0 turns 1.0 - photos by Dan Smith, Valley Business FRONT

Valley Business FRONT editor Dan Smith and publisher Tom Field added to the joy of celebrating Handshake 2.0's one-year anniversary.  Dan Smith's photographs of, left to right, Anne Clelland, Cory Donovan, Nanci Hardwick, Kelly Queijo, and Tom Field appeared in the September 2009 issue of Valley Business FRONT.  Thank you so much, Dan and Tom!


Anne Clelland writes a monthly workplace advice column for Valley Business FRONT and posts it on Handshake 2.0 as Getting a Grip.