Twitter Power 5K

From Z. Kelly Queijo:

On Monday, April 20, 2009, a handful of people posted tweets and retweets (RT) in reference to an article I wrote for the Blue Ridge Business Journal about Twitter (Twitter This: the litest, lowest-fat, zero-calorie, fastest-growing form of communication in cyberspace).

I captured those tweets and recorded the number of followers of each person in parentheses:

furnishweb: Nice article from @zkellyq with good explanation on how twitter's viral nature works. Thanks.  (38)

edupreneur: @zkellyq Nice piece on Twitter in the Blue Ridge Business Journal! (1,588)

handshake20: RT @mailtrust RT @cnouri Blue Ridge Biz Jrnl article by @zkellyq on Twitter w/ real world examples (including @mailtrust)  (242)

handshake20: "Twitter This" in Blue Ridge Business Journal by @zkellyq

mailtrust: RT @cnouri: Blue Ridge Biz Journal article by @zkellyq on power of Twitter w/ real world examples (including @mailtrust)  (1,998)

cnouri: Great article in Blue Ridge Biz Journal by @zkellyq on power of Twitter w/ real world examples (including @mailtrust)  (1,048)

If every follower for each unique Twitter ID listed above were to click and read “Twitter This,” the article would have been read by a possible 4,914 people.

Add to that the 123 followers I had at the beginning of the week, and the number becomes 5,037.

Of course, some overlap among the tweeters and followers listed above exists, but even if that number amounted to 10% of the total, a significant number of people could have been reached within 24 hours of the first message posted.

I've received comments from readers saying they now “get it” when it comes to understanding the power of Twitter.

My numbers are small (but growing) compared to those of seasoned, power users of Twitter as a viral marketing tool.  However, the value of potentially increasing my readership by several thousand means a great deal to me as a writer and continues only to reinforce the strength and reach of Twitter Power.


Z. Kelly Queijo, writes about business and technology, people and their passions.  She is a frequent contributor to Handshake 2.0.  You can follow her on Twitter, @zkellyq.