Handshake 2.0 in the News

News and mentions of Handshake 2.0, Handshake Media, Incorporated, and Handshake Media’s founder, Anne Giles Clelland. 

“New Crowdfunding Sites Boost Health Startups,” Entrepreneur, 2/15/13

“Anne Clelland to Speak in D.C.,” moreFRONT, 10/25/12

“Large Group from Region Finalists in Gap 50,” moreFRONT, 10/2/12

“Papparazzi at the Roanoke-Blacksburg Technology Council Gala,” The Roanoke Times, 9/24/2012, Photo 7

“Nominees Named for Technology Awards,” The Roanoke Times, 3/23/12

“This Week in Titanium Mobile Development: 03 Jan 2012,” Titanium Development, 1/12/12

“How to Become a Paperless Society or at Least a Less Paper Office, Barbara Weltman, Big Ideas for Small Business, 5/1/11

“Linkedin : l’ultime carnet d’adresses,” Finance et Investissement, 4/19/11 

“GUAPA [Graduate Urban Affairs and Planning Association] Featured on Local Professional Networking Blog,” Virginia Tech Urban Affairs and Planning Program, 3/21/11

“”Android for girls: a new frontier,” iAlja, 3/8/11

“The Real Estate App,” Valley Business FRONT, 3/11, pages 30-31

“Mobile App Development: 20 Women Who Developed Mobile Apps Share Their Experiences,” International Association of Women Entrepreneurs Online, 3/1/11

“The Year in Sharp Posts: 10 Must-Reads of 2010,” Sharp Skirts, 1/11

Marketing by the Numbers: How to Measure and Improve the ROI of Any Campaign, Leland Harden and Bob Heyman, “Mapping Marketing ROI to the Sales Funnel,” pages 99-100, 2010.  Social Media Sales Funnel Infographic on page 100 by Kelsey Sarles.

“Lessons Learned: Just Because I Want the Market to Want Me Doesn’t Mean It Will,” Sharp Skirts, 2010

“Montgomery County Chamber of Commerce to Honor Business Leaders,” The Roanoke Times, 12/7/10

“Startups in Lean Times,” The Roanoke Times, 6/27/10

“Angel Investors Guide to Blacksburg, Virginia,” The National Association of Seed and Venture Funds (NASVF), 4/12/10

“3 Metrics to Help Stop Abandoned Blog Syndrome,” Flack’s Revenge, 3/30/10

“Introducing Tomorrow’s Topic and Guest Blogger,” Flack’s Revenge, 3/29/10

“Finalists to Present Plans for New Businesses at Entrepreneurship Summit,” Virginia Tech News, 3/24/10

“Nominees Named for Technology Awards,” The Roanoke Times, 3/23/10

“A Discussion About Economic Development in the New River Valley, AllenJFuller.com, 3/23/10

“Visualizing Social Media ROI,” Social Media Today, 2/22/10

“Can Starbucks’ CEO Really Think Like a Startup?” AOL Small Business, Charlotte Jensen, 2/15/10

“Blogosphere on Boostrapping,” Sramana Mitra, 1/31/10

“The Future of Writing, Part Deux,” Roanoke Writers, 1/30/10

“The Pondering Publisher Ponders the Shower,” The NRV Hub, 1/25/10

“All the Cool Kids Are Blogging,” College Lifestyles, 1/25/10

“It’s About the Past, the Present and the Future,” fromtheeditr, 1/24/10

“Record Day for Writers Conference,” moreFRONT, 1/24/10

“A Brief Report Card on the Writers Conference,” fromtheeditr, 1/23/10

“Handshake 2.0 Launches Innovative Campaign for SmartCollegeVisit.com,” Flack’s Revenge, 11/09/09

“Developing Our Economy – 2.0 Style,” NRV Hub, 10/09

“An Editor Reflects on Her Use of Twitter,” Hackademic.net, 10/14/09

“Savvy Week in Review – September 4, Savvy B2B Marketing, 9/4/09

“World’s First Authenticity Policy?” {grow}, 9/3/09 

“The New Power Girls: Women Entrepreneurs On How To Deliver Your Company’s Message,” The Huffington Post, 9/2/09

“Geek Weekend: Roanoke, VA,” CrunchGear on TechCrunch, 7/24/09

“Reflections from 500 Blog Posts,” Connecting People, 7/10/09

“Top reasons to live in Blacksburg,” Employment at Virginia Tech, 7/09

“Local internship employers,” Pamplin College of Business, Department of Management, Virginia Tech, 7/09

“Handshaking in Blacksburg,” NRVLiving – Real Estate. Simplified. 5/26/2009

“My Interviews on Handshake 2.0 and MurrayNewlands.com, ” Affiliate Marketing, Social Media, & Other Stuff I Dig – MissyWard.com, 5/22/09

“Stop/Imagine,” Guerrilla Gardening, 5/16/09

“Social Media Agency Uses Social Media to Promote Itself,” B2B Sales & Marketing Knowledge Sharing, 5/4/09

“Twitter This,” Blue Ridge Business Journal, 4/20/09

“Mom’s Rules of Social Media and More,” ZKQ Blog, 4/10/09

“Shaking Hands Are Helping Hands in Virginia,” ZKQ Blog, 3/24/09

“A Virtual Handshake,” NRVLiving – Real Estate. Simplified, 3/24/09

“White Paper: Business Results Using Twitter,” Headlines from Floyd, 3/18/09

“The Changing Nature of Web Influence,” Flack’s Revenge, 3/13/09

“Will Rogers on Horn Blowing,” Headlines from Floyd, 3/9/09

“New Look for QCats Biz,” QCatsBiz Blog, 3/4/09

“Anne Giles Clelland and Tyson Daniel – Yes, We Can!”, Open Business, 2/27/09

“Writing in the 21st Century,” Table For One, 2/26/09

“Blacksburg Electronic Village:  Most Wired Town in America,” Technology Futures, 2/23/09

“Blacksburg – First, and Wire-Free,” NRV Living – Real Estate. Simplified, 2/23/09

“My First Day on Twitter,” Headlines from Floyd, 2/20/09

“Every Regional Business Blogging – A Vision for Handshake 2.0,” Connecting People, 2/16/09

“Confessions of a Business Blogger,” Table for One, 2/16/09

“Public Relations and 3 Tips for Editing Emails,” Brand Thunder, 2/11/09

“”Power Blogging by ‘A Power Girl,'” Headlines from Floyd, 1/19/09

“The New Power Girls:  How to Strike Balance in Business,” The Huffington Post, 1/16/09

“It’s Still Who You Know,” So You Want to Launch a Business, 1/4/09

“Shaking Hands with Handshake 2.0,” Headlines from Floyd, 12/17/08

“From Cell Phone to iPhone,” Gary Cope, 12/19/08

Using Mathematica, Wolfram Research News & Events

“Big Bad Bold Bloggers 4 Business,” Valley Business FRONT, November, 2008, pages 8-11.

“In the Beginning Was the Blog,” Valley Business FRONT, November, 2008, page 12.

“It’s Still Who You Know!” So You Want to Launch a Business, 10/27/08

“Stuart Mease on Supporting Local Businesses in the Roanoke and New River Valleys,” NRV Living – Real Estate. Simplified, 10/21/08

Harmonia Federal Services News, 10/20/08

“Crowdsourcing and Collaborating on the News,” Flack’s Revenge, 8/15/08

The Poetry of a Blog Post

One of the challenges I have faced hiring freelance content creators for Handshake 2.0 is explaining the why, how, and what of a Handshake 2.0 blog post.

The metaphor of a sonnet works best for me to describe my vision for posts on Handshake 2.0.

A blog post writer's library is filled with texts on how to write poetry. A sonnet is a poem, not prose.  It’s 14 lines, not 13 or 15.  It has a prescribed rhyme scheme.  A writer can choose the rhyme pattern preferred by Shakespeare or Petrarch or Spenser or others, but not his or her own.  It opens, the plot thickens, then it resolves. 

If a piece doesn’t follow a sonnet’s prescribed structure, it may be a sensational literary breakthrough, but it’s not a sonnet.

A blog post for Handshake 2.0 is like a sonnet.  If it doesn’t follow the prescribed structure, it may be a creative masterpiece, but it’s not a Handshake 2.0 blog post.

A Handshake 2.0 blog post is about business.  It’s about 300 words.  It opens, the plot thickens, then it resolves.  It has 3 to 5 links to current, top level sources to support the points it makes.  It’s consciously crafted with greater principles expressed using specific examples.  Underpinning its creation are the dictums of Williams – “No ideas but in things,” and Zinsser – “Is every word doing new work?” 

To the extent that it’s humanly possible, in terms of grammar, spelling, typography, and coding, it is error-free.  Its diction, its word choice, is professional.  It is not directive, i.e. it is not "you should" in tone.  It contains no sexual, scatological, drug or alcohol references or slang.  It contains no ethnic or racial slurs, profanity, obscenity, or swearing or cursing.  With regard to religion or spirituality, it is non-denominational.  With regard to politics, it is non-partisan. It includes an image or video that symbolizes its content or deepens its expression.  It aspires to art.

Posts are created according to Handshake Media, Incorporated’s social media authenticity policy.

What’s the point of a Handshake 2.0 blog post?  The same as that of a sonnet:  To share a truth in the form of a story that informs, enlightens, even inspires, with craft, art, and beauty.

Beauty is truth, truth beauty, – that is all
Ye know on earth, and all ye need to know.

John Keats, "Ode on a Grecian Urn"

Social Media Use Drives Traffic to B2B Companies in Specialty Niches

From Anne Clelland:

Thank you, Jim Flowers, director of VT KnowledgeWorks, for permission to share your kind words and blog site statistics with Handshake 2.0's readers.

Keep up the fine work, Anne.  Engaging you to build the VT KnowledgeWorks blog was a good decision.  2K unique visitors over 4-1/2 months means we are building very good community awareness.
Please feel free to use our stats as evidence that a comprehensive web strategy, including blogging, can drive targeted traffic for B2B companies in specialty niches.

Thank you again so much, Jim.

For clients of Handshake Media, Incorporated's digital pubic relations services, we use Google Analytics, TypePad statistics, and Compete.com to track what's happening online with regard to social media and online strategies.

This is an excerpt of an e-mail report I sent to Jim Flowers, director of VT KnowledgeWorks, clients of Handshake Media, Inc. – again, used with permission:

Here are highlights of site traffic to Inside VT KnowledgeWorks using Google Analytics.  As you know, TypePad and Compete.com use different measurement metrics and produce different results, but these are useful.

The information is from the first of the year, covering 4 1/2 months, 1/1/09 – 5/14/09.

  • The site had 3,361 visits and 2,045 absolute unique visitors.
  • Search sent 770 total visits via 928 keywords.
  • In the top twenty keywords are: high tech startup advice, media fragmentation, recession and entrepreneurship,
  • Companies mentioned in the top 20 search terms are Portaqua, AttaainCI, Schultz-Creehan, Torc, Gladhandle, and Contravac.
  • Keyword #1 is inside vt knowlegeworks, #2 is vtkw, and #21 is vt incubator.

Top sources of traffic were:

  • Direct: 24.84% (People who type in the URL.)
  • Google: 21.81%
  • Roanoke.com 16.84%
  • VT KnowledgeWorks: 8.51%
  • Handshake 2.0: 7.68%

Some top referring sites were:

  • VT KnowledgeWorks
  • Handshake 2.0
  • Twitter
  • Google images (One reason I try to put a pic in posts.)
  • anneclelland.com
  • annegilesclelland.typepad.com (my one billion other blogs)
  • Attaain
  • Google (We got listed in one of their blogs.)
  • Stuart Mease
  • bx.businessweek.com
  • Facebook
  • Henry Bass
  • Open Business (Where we got on the list of top 150 blogs for entrepreneurs.)

Google Analytics Report for Inside VT KnowledgeWorks

As you can see from the attached graphic, the timing of the traffic spike was due to interest in the VT KnowledgeWorks Entrepreneurship Summit.


  • Events and initiatives are good for traffic.
  • Top keywords searches seem to indicate the blog is branding VT KnowledgeWorks, keywords related to entrepreneurship, VTKW companies ready to sell products and services, and companies related to VTKW events.
  • We continue the accumulation and accretion of content in top referring sites, and increase our activity in social media sites.  I expect traffic to continue to increase through the growing visibility of VTKW from direct sources of traffic, Google, links from outside sources, Twitter, and Facebook.

Handshake 2.0’s Business Model Is So Web 2.0

From Anne Clelland:

Handshake 2.0’s very business model very thoughtfully walks that very fine line between journalism and public relations that I described in Addressing the Journalism vs. Blogging Debate.

To make that line wide and strong so I can stand firmly on it with both feet, I follow my own advice:  I tell the truth.

Handshake 2.0 is a business news and public relations site.  That means I, and Handshake 2.0’s writers, generate traditional journalism pieces – articles, features, editorials.  That means I, and Handshake 2.0’s writers, generate for our clients non-traditional public relations “creative” because we do social media PR – also termed digital PR – not print.

Like on a print newspaper or magazine page where journalism and “creative” sit side-by-side,  on Handshake 2.0, journalism and PR sit, not side-by-side, but, because it’s a blog, above-and-below.

When we’re writing about a client, we say so.

I oversee the content of the site.  To the best of my ability to determine so, the content is accurate. If I'm uncertain about what a company is doing or why, we won't cover it, even if they would like to become a paying client.

Here’s an example of a business news journalism piece from Handshake 2.0:  Clicking Back Over the Years – Most Wired Town in America.

Here’s an example of a public relations piece from Handshake 2.0 for one of our clients:  Sheriff of FurnishWEB.

Do you know why I founded Handshake 2.0?  Because I couldn’t help it.  I’m a fan.  I’ve lived fifty years on the planet and I’m as starry-eyed about people and what they create as ever.  Handshake 2.0 showcases and celebrates people and what they create in business. 

To complicate things, here’s an example of the tossed salad of Web 2.0-social media-digital media-journalism-PR:  a free blog post we offer regional businesses – a Handshake 1.0 – because I’m a fan.  A pic and company descriptions from the featured companies’ Web sites.  We don’t write it, so it’s not journalism, and they don’t pay, so they’re not clients.

And get this:  Handshake 2.0 is a nine-month start-up.  To generate the first content for the site, we would feature a company in a blog post – even though my mother told me not to - by giving it away for free.  We’ve got lots and lots and lots of companies on Handshake 2.0 that aren’t clients.

As I wrote in a post about the potential intern who asked, "What do we do?", the business plan I write in the morning is obsolete by the afternoon.

Can you tell I'm passionate about being a part of the uncertain, fast-paced change and evolution of online business – with all its ethical complexities – through Handshake 2.0?

Thanks to Lindsey Eversole, Member Services Manager, VT KnowledgeWorks, for her camera work.

Hiring Online Using Twitter – A Progress Report

From Anne Clelland:

I seek a part-time virtual assistant for Handshake 2.0.

I applied to place job openings with Hokies4Hire in early April, was accepted, and added the virtual assistant's position.  I received one e-mail application in about a week.  While the position ultimately wasn't filled, the candidate's excellent clarifying questions resulted in me creating a page on Handshake 2.0 with a complete job description.

Having been overwhelmed by a hundred or more e-mail replies to queries using Peter Shankman's Help a Reporter Out – HARO service, I hesitated to use my Twitter account to advertise the job opening.  I feared the response would backlog my inbox to needing a billion virtual assistants rather than one.

Yet the fundamental business principle of "It's who you know" underpins the power of Twitter.  Someone who knows me, might know someone, who knows someone, who wants to be a virtual assistant.

On April 13, I posted this update:

"Blacksburg-based, part-time, virtual assistant sought for Handshake 2.0. Details: http://tinyurl.com/db82u3"

On April 15, I received an e-mail application.  While the position ultimately wasn't filled, the candidate's questions again helped me write a more specific job description.

Since Handshake 2.0 focuses on a regional economy, I prefer a candidate who is regionally-based.  I currently have 299 unanswered e-mails in my inbox (probably half of them still lingering from HARO).  I need an assistant located anywhere. 

I posted this tweet on April 22:

"Virtual assistant position open with Handshake 2.0. Very flexible hours, i.e. on your schedule, part-time http://tinyurl.com/db82u3"

According to Twitter search, 4 people re-tweeted it.  To use Z. Kelly Queijo's Twitter Power 5K formula, if I add up their followers, plus mine, the information from my original tweet appeared in the Twitter streams of over 5500 Twitter followers. 

The limits of the power of Twitter are the limits of human interactions:  You can't make me read or act on your tweet.  I choose.  And I can't make you read or act on mine.

Good.  I respect and cherish the limits of the power of Twitter.

I received one e-mail reply, without a résumé.  Our brief correspondence included from the candidate, "Bring it on!", which I did find amusing.  Still haven't received that résumé.

What's a gal with 299 unread e-mails – now 325 – to do?

Continue to experiment with the use of social media for business purposes.

To Twitter, I'll add a blog post.

Here's the link to the page describing the position for a Virtual Assistant with Handshake 2.0.  I've copied and pasted the text below.  As soon as I post this, I'll tweet it.  I'll share what happens – in a blog post on Handshake 2.0, on Twitter, maybe Facebook…


Virtual Assistant for Handshake 2.0

Job Description

Ideally, you are located in the New River Valley of Virginia so you're familiar with our locale and clientele.

You are skilled at working online and one of your strengths is checking off items on a to-do list or task list. You are Internet savvy, learn online applications easily, and can write well enough to document your work and progress. You have your own Internet connection, can work at your own location on your own schedule, and can still meet deadlines. 

You operate as an independent contractor, track your hours, and invoice Handshake 2.0 at the end of each month.  You are open to submitting your address and Social Security Number, SSN, or Employer Identification Number, EIN, to our accounting firm, Hodges, Jones and Mabry.  (Once a contractor is paid over $300, a tax statement is issued and a report made to the IRS of your earnings.  Hodges, Jones and Mabry would send you that form at the beginning of 2010 for your 2009 tax return.)
You have a complete LinkedIn profile or are open to establishing one via invitation from Handshake 2.0.  (This is one of the ways businesses and professionals establish credible identity online, a rough equivalent to Facebook for biz.  Here's an example from Handshake 2.0's Anne Giles Clelland.)

After one month of a mutually beneficial work relationship, you will be listed as a team member on Handshake 2.0's About Page with a link to your LinkedIn URL.


$10 per hour, maximum of 5 hours per week


Self-awareness. Self-discipline. If you have great ideas and love to initiate new projects, or need to work with a team or to be supervised to complete tasks, please don't apply for this job. We'll have other jobs for you later. We're a fast-paced, high-tech start-up and, right now, we need people who can execute task lists unsupervised. 

How It Works

You receive a series of e-mails, each containing a specific task with a deadline, always with at least a 24-hour lead time.  You work on each task at your own pace, complete the task, and reply to the e-mail to let the sender know the task has been completed.  You keep a list of the tasks, track the time you spend on each task, and use that to document your monthly invoice.  Regardless of the state of items on the task list, you keep connected to the people and the process by e-mailing a progress update every 48 hours.

On the Current To-Do List

  • Hourly wages for up to 3 hours for you to train yourself to gain a beginning level of proficiency with TypePad, particularly how to link text to other sites.
  • Find answers to questions online with either original or primary sources, and/or credible, authoritative secondary sources with links to verify the data. 
  • Example question #1:  Find a link that verifies that Oprah had a Buddhist monk on her TV show who said something like, “On my deathbed, I won’t think, 'I wish I had worked harder' or 'I wish I had made more money.'  I’ll think, 'Did I love well?  Was I well-loved?'"

  • Example question #2:  Find 3 local (New River Valley, Virginia) companies/individuals who can take single musical compositions, each burned onto a CD, and turn those compositions into single mp3 files.  Provide prices for each, and rank the three providers in your order of recommendation.
  • Much of the data you will seek online will be statistics to support or refute business-related assertions or theories.
  • Hourly wages for up to 3 hours for you to train yourself (including approximately 1 1/2 hours of online training via video) to gain a beginning level of proficiency with AttaainCI,  particularly how to set up e-mail alerts and how to derive keyword lists for companies in different industries.
  • Write a few sentences or a paragraph answering, explaining, or describing an online text selection, an image, or a video.
  • Be open to serendipitously finding information related to tasks on the to-do list and be open to suggesting it.
  • Check new blog posts, make sure the links work (if you catch any typos, reporting them would be great, but it's not part of the job).
  • Upload specified images to clients' business Facebook pages – for example VT KnowledgeWorks.

Application Instructions

  1. Review the site and see if our mission matches yours.
  2. Find an answer to Example question #1.
  3. Send us an e-mail – [email protected] – with an answer to Example question #1 and a résumé attached. 
  4. In the body of the e-mail, pitch us on what you can do for us.

Thank you for your interest!

Want to Be Known in Virginia in 2012?

"By 2012, more than 145 million people – or 67% of the US Internet population – will be reading blogs at least once per month."

– eMarketer, The Blogosphere: A Mass Movement from Grass Roots

Now might be a good time to get on Handshake 2.0.

Time to Renegotiate Everything

From Bob Brudzinski, Change Up Management, Inc.:

Bob Brudzinski, Change Up Management, Inc. Small business consultant Bill Bartmann stated recently in the Wall Street Journal, "Most of us grew up knowing that once you agree to something, you don't back out of it."  He continued, "That rule doesn't apply anymore."

If you're a small business owner, your suppliers were rarely concerned about raising their prices to you, often unannounced, to improve their financial performance. Now it's your turn. They really need to keep your business. So, for once, you have the leverage.
Work with your suppliers and look for ways to reduce product or service costs, improve payment terms, reduce order quantities and minimums, and reduce shipping costs.

Now is the time to consider consolidating suppliers. Then, you can offer one supplier additional volume and move your company higher on their customer priority list. In exchange, you can get price or terms concessions.

Look at your facility rent. In these economic times, newer, larger and nicer facilities are coming on the market, because they lost their clients. These facilities may now come on the market with more competitive rental rates that may be as good as or better than what you’re currently paying.  Likewise, you may be able to renegotiate your rent with your current landlord to prevent you from moving elsewhere.

Finally, get new pricing/quotes on your health insurance, telephone service, Internet hosting, marketing programs, office supplies, and everything else you buy in some meaningful quantity. An ad agency client, who already runs a tight ship, was able to find $18,000 savings just by renegotiating. 


Change Up Management, Inc., located in Roanoke, Virginia, helps business owners, one-on-one, by providing practical advice and support that leads to lasting change, improvement, and long-term success.  President and Owner, Bob Brudzinski, has worked with hundreds of business owners, customers, lenders, suppliers, and employees through the economy’s periodic ups and downs.  He is an accredited Institute for Independent Business, IIB, associate. 

Aneesh Chopra – The Next Millionaire From Our Rural Communities

From Z. Kelly Queijo:

On April 18, 2009, President Obama announced the appointment of Aneesh Chopra as the first federal Chief Technology Officer. Chopra currently holds the position of Secretary of Technology for the state of Virginia.

According to Kevin Hall, Director of Communications for U.S. Senator Mark R. Warner, Virginia is the first in the nation to establish a chief of technology at the state level. Former Governor Jim Gilmore created this cabinet-level position in 1998.

The headline for the Wall Street Journal's article on this topic reads “Tech Industry Cheers as Obama Taps Aneesh Chopra for CTO.”

Cory Donovan, Executive Director for the NewVa Corridor Technology Council (NCTC), is also cheering. “Aneesh Chopra has helped position Virginia as a leader in the technology economy and is a friend of the NCTC. Secretary Chopra is aware of the budding technology community in the NewVa region, the innovative companies we have here, and what those firms will contribute to pulling our economy out of this recession.”

Chopra has attended several NCTC events and is host to COVITS (the Commonwealth of Virginia’s Innovative Technology Symposium) annual technology summit. He is also responsible for the launch of Virginia's Productivity Investment Fund, a funding program designed to encourage development of innovative programs that result in cost-savings and improvements in efficiency that could potentially benefit the Commonwealth.

In an earlier interview for Handshake 2.0, Chopra stated “We're very confident that now that we are connected through a much more robust broadband infrastructure, entrepreneurs anywhere in Virginia can build a Facebook application. We might have the next millionaire coming from our rural communities…” 

“It's hard not to be excited about Chopra's appointment,” says Donovan. “His appointment by President Obama will help improve the link between Washington and the NewVa region to the benefit of both the region and our nation.”

For more information, read the Joint Statement by Governor Kaine, Senator Warner on Appointment of Aneesh Chopra as Nation's First Chief Technology Officer.


Z. Kelly Queijo writes about business and technology, people and their passions.  She is a frequent contributor to Handshake 2.0.  You can follow her on Twitter, @zkellyq.

STEAM – Science, Technology, Engineering, Arts, Mathematics

At the reception in Roanoke, Virginia where United States Senator Mark Warner acknowledged the nominees for this year's NewVa Corridor Technology Council, NCTC, we met nominee Georgette Yakman, a Technology Education Teacher at Pulaski County High School, Virginia.

Also an Integrative STEM Education (Integrative Science, Technology, Engineering, and Math Education) Ph.D candidate at Virginia Tech, Yakman has devised STΣ@M, A Framework for Teaching Across the Disciplines. STΣ@M = Science & Technology interpreted through Engineering & the Arts, all based in Mathematical Elements.

Georgette Yakman was kind enough to provide this image of her framework for Handshake 2.0.

ST@ΣM, A Framework for Teaching Across the Disciplines. ST@ΣM = Science & Technology interpreted through Engineering & the Arts, all based in Mathematical Elements.

Georgette Yakman also sent her paper What Is the Point of STEAM? (.pdf).

Handshake 2.0 sends congratulationsn to all the nominees

The awards will be presented at the TechNite Awards Banquet on May 21, 2009 at The Hotel Roanoke & Conference Center.  Reservations must be made by May 1.  Over 300 of the area's business and technology leaders are expected to be present.

Added 8/25/10:  Georgett Yakman has launched a new site:  STEAM: A Framework for Teaching Across the Disciplines

Connecting People in the RNR – 81 Reasons to Connect

Handshake 2.0 brings you edition #22 of Connecting People in the RNR with Stuart Mease.

Stuart Mease describes 81 Reasons to Connect, an initative of the Roanoke Creative Connectors. Currently, the initiative has begun as a group on Facebook.  If you're a member of Facebook, login, search for "81 Reasons to Connect," and you'll find the group. 

From the Facebook group description:

"81 REASONS TO CONNECT – is a private sector initiative to raise awareness and advocate for the economic and social benefits that will result from a truly 'unified' New River Valley (NRV) and Roanoke Region."

Here's a press release on the Creative Communities Four Initiatives.

To learn more about the Roanoke Creative Community Leadership Project in Virginia, feel free to review the list of Creative Connectors, the press release (.pdf), more on the program from Virginia Tech, a post from Creative Connector Mike Dame, the site, Roanoke, Virginia's Creative Communities Leadership, this article from the Roanoke Times, and to follow the program on Twitter @roanokecreative.


"RNR" refers to the Roanoke Valley and the New River Valley of Virginia.

Stuart Mease writes the blog Connecting People.  On Stuart Mease's about page, you can find myriad ways to connect with him online and in person.  You can find out more about Stuart Mease on Handshake 2.0.

Connecting People in the RNR
a video show by Stuart Mease

for Handshake 2.0


The opinions expressed by Stuart Mease or of those he interviews are solely their own and are not necessarily shared by Handshake 2.0 or its clients, sponsors, or advertisers.