Droid X Learning Curve - Foursquare

Posted by Handshake 2.0 at 8:30 AM on July 29, 2010:

I purchased a Droid X on July 17, 2010 and shared the beginning of my Droid X learning curve through video three days later.  On day twelve with my new machine, here's a video showing how I use Foursquare on the Droid X.

This video is a continuation of my determination to participate in what I see as an imperative to create corporate videos, given the numbers for corporate online video.  I did this video in one take in what gave me great amusement to dub the Droid X Video Production Studio.  It's closer to the 2-minute-that's-all-they'll-watch standard than the first one and it took a quarter of the time to make.

I seem to have other reasons for making videos, too.

According to Dan Pallotta, writing for the Harvard Business Review, at the core of entrepreneurship is vulnerability.

Did I feel vulnerable posting an amateur video of my inexpertise with the Droid X on YouTube, a medium that receives two billion views per day?

Yes, I did. 

If you view the comments on the first Droid X video on YouTube, you'll see that public vulnerability risks public ridicule. Ah, well. For me - and this is a personal decision, not by any means a moral or ethical standard for all - the potential reward outweighs the risk.

And for that risk, I received this unexpected delight:  help.  Viewers of the video who noticed my problems left comments explaining how to solve them. 

One of the people who left a comment, Dan Burdi, I know.  It's still who you know.

The other person?  Someone I don't know.  Kindness from a stranger.  That's a delight, too.

***

Why am I working hard so learn the Droid X?  A company needs a mobile app.

You're invited to read more about our experiences with the Droid X on Handshake 2.0 and with Foursquare on Handshake 2.0.

Handshake 2.0's Anniversary Party 2.0 and Foursquare Swarm Badge Party 2.0

Posted by Handshake 2.0 at 9:30 AM on July 21, 2010:

You're invited to Handshake 2.0's Anniversary Party 2.0 and our locale's second attempt to earn a Foursquare Swarm Badge - a Swarm Badge Party 2.0!  The party is hosted by Handshake 2.0 and the Blacksburg, Virginia office of Hutchison Law Group, headed by Ken Maready.  

Update 7/28/10: Thank you, Jim Schweitzer, for your wonderful extension of the invitation to create a Foursquare Swarm in Southwest Virginia!

Here's a synthesis of what I've been thinking about Handshake, corporate anniversaries, and Foursquare:

A company's anniversary offers a once-per-year opportunity for publicity, PR, and branding.  Why, then, pair Handshake 2.0's Anniversary 2.0 with a Handshake 2.0 brand-diluting Foursquare Swarm Badge Party?

To quote the Wall Street Journal, "Foursquare has yet to figure out how to turn its growing popularity into a business."

Let's figure out Foursquare!

Foursquare has over a million users.  How to turn a user base into a business model isn't a Foursquare problem.  It's an entrepreneurship problem.  Our hot geospatial locale has a burgeoning entrepreneurial economy.  Many of our enterprises - Handshake 2.0, SmartCollegeVisit, and Actifity, for example - are online enterprises.  

Foursquare is a funded, online enterprise.  With the possibility of initiating a greater vision, I believe we need to understand it communally.  At a party.

You're invited to the party!

Handshake 2.0's second anniversary party!To celebrate Handshake 2.0's second anniversary, we're holding a Foursquare Swarm Badge Party 2.0 (we tried 1.0 earlier this year) - in Blacksburg, Virginia - 50 people, same location, same time, all on Foursquare - on July 28, 2010 at Bull & Bones in Blacksburg, Virginia.

Since the theme is 2.0, we're "doubling down."  We're offering two free beverages to the first 50 to arrive and check in on Foursquare.  If you're not on Foursquare, we'll give you a ticket for one free beverage. :)

Not on Foursquare?  If you'd like to be, here's where to get started.

Handshake 2.0's Anniversary Party 2.0
Foursquare Swarm Badge Party 2.0
sponsored by Handshake 2.0 and Hutchison Law Group

Wednesday, July 28, 2010
6:00 PM
Bull & Bones Brewhaus and Grill
First & Main on South Main Street
Blacksburg, Virginia
Directions to Bull & Bones

We invite you to let us know you'll attend on the Handshake 2.0 Anniversary Party 2.0 event page on Facebook.

What is a "geolocation-based social network" and what's all this Foursquare stuff?!  Find answers in our Foursquare category on Handshake 2.0.

We look forward to sharing a swarm of handshakes with you on July 28 in Blacksburg, Virginia!

***

With gratitude and thanks to our Handshake clients, we're celebrating two years in business. Handshake 2.0 launched on July 28, 2008 and Handshake 2.0 turned 1.0 on July 28, 2009.

Why Foursquare?

Posted by Handshake 2.0 at 8:08 AM on July 1, 2010:

Handshake 2.0's second anniversary party!A company's anniversary offers a once-per-year opportunity for publicity, PR, and branding.  Why, then, pair Handshake 2.0's Anniversary 2.0 with a Handshake 2.0 brand-diluting Foursquare Swarm Badge Party?

In A $500,000 Foursquare Swarm Badge Party, I expressed my top reason:

I'd like to join with my locale in figuring out Foursquare.

That's because, to quote the Wall Street Journal on 6/23/10, "Foursquare has yet to figure out how to turn its growing popularity into a business."

How to turn a user base into a business model isn't a Foursquare problem.  It's an entrepreneurial problem.  Our hot geospatial locale has a burgeoning entrepreneurial economy.  Many of our start-ups, Handshake 2.0 included, are online enterprises.  

So I'm not necessarily a fan of Foursquare.  Foursquare is a funded, online enterprise and popular tool that we need to understand communally. At a party.

When, not if, we solve the user-base-business-model problem locally, watch out for what will happen in our region.  And we'll be glad to share how we did it with Foursquare.

***

Yes, I think big.

For example, also in A $500,000 Foursquare Swarm Badge Party, I wrote, "Foursquare just got another round of funding, this time for $20 million, equivalent to $10,000 for each of its almost 2 million users."

Thanks to Gary Cope's comment on our Facebook page, I got out my calculator and watched myself carefully make the same mistake I did when preparing my first post.  Eh, only off by 3 zeros.  Can't wait to hand over these kinds of numbers for my company to my accountant!  In any case, thanks very much, Gary.  Here's the correction:

Foursquare just got another round of funding, this time for $20 million, equivalent to $10 for each of its almost 2 million users.  If we get a Foursquare Swarm Badge on July 28, 2010 with 50 people in one place at the same time, that's a $500 party.

Regardless of whether it's a $500,000 party or a $500 party, we so hope you'll come to Handshake 2.0's Anniversary 2.0 - Foursquare Swarm Badge Party 2.0!

A $500,000 Foursquare Swarm Badge Party

Posted by Handshake 2.0 at 10:31 AM on June 30, 2010:

"Foursquare has yet to figure out how to turn its growing popularity into a business."
-
Wall Street Journal, 6/28/10

I found 5 Ways Foursquare is Changing the World quite inspiring.  I joined 1 million users on Foursquare in April 2010, entered my office into Foursquare as "Handshake 2.0 Headquarters," and experienced a thrill when I became the Mayor of Handshake 2.0

Almost three months later, I've seen the terminology describing Foursquare evolve from "location-based mobile app," to "geolocation-based social network," to hot geospatial app.  I'm now one of 1.7 million users.    I ousted the mayor of what serves as my other office, The Weight Club, "served" as Mayor of The Weight Club for many weeks, but was recently ousted myself. 

I hosted a networking meeting for 10 people at my office last night.  Since none of them is on Foursquare, I'm still the only person who has checked into Handshake 2.0 Headquarters.

Assuming Foursquare's 1.7 million users are in the U.S., and approximating the U.S. population at 310 million, that means .5 percent of the U.S. population uses Foursquare, or 5 in every 1000. 

What does it all mean?  Here are a few of my observations and insights.

  • Going to new places, launching Foursquare, and watching a list of locations that my smart phone's GPS "finds" still feels a bit like magic.
  • Mr. Handshake 2.0 will corroborate this - and he's very kind about it - I have an archivist's nature and I find great pleasure in recording and storing data.  Our basement contains probably 50 file boxes archiving what I know.  Foursquare very satisfyingly archives where I go.
  • Classical conditioning trumps advanced technology.  I connected my Foursquare account with my Twitter account so my locations are broadcast each time I change them.  When a user has achieved a Foursquare milestone - criteria known only to Foursquare - Foursquare sends a Twitter update that feels like a public accolade. More, please! That was reinforcing.  But when I got ousted as mayor of The Weight Club, I realized with disappointment that I will always lose at Foursquare.  I go places to do things, not to just go there. Why check into a place on Foursquare? The mayor is already there.

After all that, for Handshake 2.0's second anniversary celebration, why are we hosting a Foursquare Swarm Badge Party, our locale's second attempt to earn the badge requiring 50 people in the same place at the same time?  Two reasons.

  • Whenever I check into Foursquare and see one of my Foursquare "friends" at the same location, or nearby, I am delighted and hurry to find them.  I am human.  I treasure connection.  Foursquare connects.
  • I'd like to join with my locale in figuring out Foursquare.  Business model or no, Foursquare just got another round of funding, this time for $20 million, equivalent to $10,000 $10 for each of its almost 2 million users.  If we get a Foursquare Swarm Badge on July 28, 2010 with 50 people in one place at the same time, that's a $500,000 $500 party.  Who knows what could happen for a locale with that kind of economic value?
  • Added 7/3/2010.  Oops! We corrected our math above and in Why Foursquare? 

Verizon commercial featuring Foursquare on an Android (not pink?) via Mashable.

Handshake 2.0's Anniversary Party 2.0

Posted by Handshake 2.0 at 2:44 PM on June 29, 2010:

Handshake 2.0's second anniversary party! Handshake 2.0 launched on July 28, 2008.

With gratitude and thanks to our Handshake clients, we're going to celebrate two years in business.

To celebrate Handshake 2.0's second anniversary, we're holding a Foursquare Swarm Badge Party 2.0 (we tried 1.0 earlier this year) - in Blacksburg, Virginia - 50 people, same location, same time, all on Foursquare - on July 28, 2010 at Bull & Bones in Blacksburg, Virginia.

You're invited!

Handshake 2.0 is honored that the Blacksburg, Virginia office of Hutchison Law Group, headed by Ken Maready, is co-sponsoring the event with us.

Since the theme is 2.0, we're "doubling down."  For our 1.0 attempt to earn a Fousquare Swarm Badge, we offered a free beverage to the first 50 people to arrive and check in on Foursquare.  This time we're offering two free beverages to the first 50 to arrive and check in on Foursquare.  If you're not on Foursquare, we'll give you a ticket for one free beverage. :)

Not on Foursquare?  If you'd like to be, here's where to get started.

Handshake 2.0's Anniversary Party 2.0
Foursquare Swarm Badge Party 2.0
sponsored by Handshake 2.0 and Hutchison Law Group

Wednesday, July 28, 2010
6:00 PM
Bull & Bones Brewhaus and Grill
First & Main on South Main Street
Blacksburg, Virginia

We invite you to let us know you'll attend on the Handshake 2.0 Anniversary Party 2.0 event page on Facebook.

These posts offer more details about Foursquare, a Swarm Badge, our first Swarm Badge Party, and geolocation-based social networks:  "Checking In" to Location-Based NetworksFoursquare Swarm Badge PartyLocation, Location, Location - Geolocation, That is!, and Social Media Gelocation Applications by the Numbers.

Our first Swarm Badge Party made SwarmBadgeParty.com.

We look forward to sharing a swarm of handshakes with you on July 28 in Blacksburg, Virginia!

Handshake 2.0 turned 1.0 on July 28, 2009.

We were delighted and honored to be included in this Roanoke Times article.

Fantastic graphic by Kelsey Sarles

Social Media Geolocation Applications by the Numbers

Posted by Handshake 2.0 at 7:30 AM on June 14, 2010:

Foursquare users numbered 1 million in April 2010.  As of of May 2010, Foursquare was adding 15,000 users per day. (Mashable) Foursquare was founded in 2009.

Females make up 63% of Foursquare's site traffic. Sources of traffic to Foursquare in late 2009, early 2010: 24% Google, 21% Twitter, 19% Facebook (ReadWriteWeb)

36% of Fourssqure users are 39-49 years of age.  (Quantcast)

63% of Foursquare site traffic is female.  (Quantcast)

Projected valuation of Foursquare: $80 million (TechCrunch)

Gowalla users numbered 800,00 in May 2010. (International Business Times) Gowalla was founded in 2007.

Brightkite users numbered 2 million in February 2010. (TechCrunch) Brightkite was founded in 2005.

48% of Brightkite site traffic is female. (Quantcast)

"Positioning a product as the new cool, hip thing is great for getting people to flood in, but it's also going to make people flood out quickly as people move onto the next hot thing," Wharton marketing professor Jonah Berger says. "For a product to persist, at some point it has to transition from a hip new thing to something that has functional value." (International Business Times)

Come Swarm with Us

Posted by Handshake 2.0 at 9:51 AM on June 1, 2010:

Sponsors of the Blacksburg, Virginia Foursquare Swarm Badge Party

Look for us - Anne Clelland of Handshake 2.0, Margaret Galecki of Coldwell Banker Townside REALTORS, Phil Buehler of OgilvyOne - tonight at the Foursquare Swarm Badge Party in Blacksburg, Virginia - 50 people, same location, same time - on June 1, 2010, 6:00 PM at Bull & Bones in Blacksburg, Virginia.

We're treating the first 50 people on Foursquare to a free beverage when they check in at Bull & Bones tonight at 6:00 PM!

Everyone is invited!  If you're not on Foursquare, you still have a chance to win something free.  We're having a business card drawing for a brand new Flip UltraHD Camcorder, $150 value!

Here's a suggested to-do list:

  • Charge your BlackBerry, iPhone, Android or mobile device of your choice.
  • If you haven't signed up for Foursquare, perhaps consider it. If you have, check in some place to make sure you're connected.
  • Check your stash of business cards to make sure you have plenty.  We already have 22 confirmed guests on Facebook!
  • Arrive at Bull and Bones at 6:00 PM.
  • If you're on Foursquare, check in!
  • Take a left into the billiards area.
  • Shake hands with Anne, Margaret and Phil.
  • See Anne for a free beverage ticket if you're on Foursquare.
  • See Margaret for a free beverage if you're just glad to be there!
  • Drop your business card into our prize container (recognizable by the logo from a prominent local university).
  • Laugh and talk and shake hands and network!
  • Cheer when we get our Foursquare Swarm Badge!

Handshake 2.0 and Coldwell Banker Townside REALTORS and OgilvyOne
Foursquare Swarm Badge Party
Tuesday, June 1, 2010
6:00 PM
Bull & Bones Brewhaus and Grill
First & Main on South Main Street
Blacksburg, Virginia

Directions to Bull & Bones

We invite you to let us know you'll attend on the Foursquare Swarm Badge Party on Facebook.

Here's our latest post with all the details: Foursquare Swarm Badge Party - Blacksburg, Virginia.

***

Coldwell Banker Townside REALTORS is a client of Handshake Media, Incorporated, the parent company of Handshake 2.0.

Foursquare Swarm Badge Party - Blacksburg, Virginia

Posted by Handshake 2.0 at 7:30 AM on May 28, 2010:

2.0 and Coldwell Banker Townside REALTORS
We invite you to the Foursquare Swarm Badge Party in Blacksburg, Virginia - 50 people, same location, same time - on June 1, 2010 at Bull & Bones in Blacksburg, Virginia.

That "we" doing the inviting has multiplied, just as we hope the swarm of those on Foursquare will multiply past 50 on June 1 at Bull & Bones!

OgilvyOne Phil Buehler of OgilvyOne - the largest direct marketing and interactive marketing network in the world - will just happen to be in Blacksburg on June 1 for our Swarm Badge Party.  He already has a Foursquare Swarm Badge and would like to help us win ours.  He's going in with Handshake 2.0 and Coldwell Banker Townside REALTORS to offer free beverages to the first 50 people on Foursquare who check in at Bull & Bones. 

Handshake 2.0 and Coldwell Banker Townside REALTORS and OgilvyOne
Foursquare Swarm Badge Party
Tuesday, June 1, 2010
6:00 PM
Bull & Bones Brewhaus and Grill
First & Main on South Main Street
Blacksburg, Virginia

Free beverages for the first 50 people on Foursquare to check in at Bull & Bones!

For everyone, a business-card-in-the-fishbowl drawing and a chance to win a brand new Flip UltraHD Camcorder, $150 value!

We invite you to let us know you'll attend on the Foursquare Swarm Badge Party on Facebook.

These posts offer more details about the party and useful links to posts about Foursquare and location-based social networks:  "Checking In" to Location-Based NetworksFoursquare Swarm Badge PartyLocation, Location, Location - Geolocation, That is!, and Why the Contest Prize is a Flip Camera.

Our Swarm Badge Party made SwarmBadgeParty.com!

Jeremy Hart wrote a thoughtful piece on Foursquare, business and real estate and mentioned the Swarm Badge Party.

We look forward to sharing a swarm of handshakes with you on June 1 in Blacksburg, Virginia!

Directions to Bull & Bones

***

Coldwell Banker Townside REALTORS is a client of Handshake Media, Incorporated, the parent company of Handshake 2.0.

Fantastic graphic of the Handshake 2.0 and Coldwell Banker Townside REALTORS graphic by Kelsey Sarles.

Location, Location, Location - Geolocation, That Is!

Posted by Handshake 2.0 at 5:45 AM on May 27, 2010:

Whether we're talking bricks and mortar and real estate location, location, location or a cell phone's geolocation, location matters.  Why?  The Carpenters said it best.

Why do birds suddenly appear
Every time you are near?
Just like me, they long to be
Close to you.

We're delighted to announce that Coldwell Banker Townside REALTORS is co-sponsoring the Foursquare Swarm Badge Party!  We issue you a joint invitation!

Foursquare Swarm BadgeHandshake 2.0 and Coldwell Banker Townside REALTORS
Foursquare Swarm Badge Party
Tuesday, June 1, 2010
6:00 PM
Bull & Bones Brewhaus and Grill
First & Main on South Main Street
Blacksburg, Virginia

Directions to Bull & Bones

50 people, same location, same time!  Shaking hands to celebrate winning a Swarm Badge!

Here's more about the Foursquare Swarm Badge Party.

Whether you're on Foursquare or not, you're welcome to our Swarm Badge Party!

Free beverages for the first 50 people on Foursquare to check in at Bull & Bones!

For everyone, a business-card-in-the-fishbowl drawing and a chance to win this brand new Flip UltraHD Camcorder, $150 value!

Flip UltraHD Camcorder Prize at Handshake 2.0's Foursquare Swarm Badge Party!

Let's locate in a swarm on Tuesday, June 1, 6:00 PM at Bull & Bones!  Can't wait to get close enough to shake hands with you!

Handshake 2.0 Foursquare Swarm Badge Party

Posted by Handshake 2.0 at 8:19 AM on May 25, 2010:

Foursquare Swarm Badge I'd like to win the Foursquare Swarm Badge.  According to HubSpot, only 19% of the over 1 million Foursquare users have it.

It will take a lot of "It's still who you know" handshakes to make it happen.

Fifty, in fact.  Earning the Foursquare Swarm Badge takes 50 people to check into one venue on Foursquare at the same time.  

If this all sounds like a foreign language to you, please let the Mayor of Handshake 2.0 Headquarters translate for you or feel free to read Allen Fuller's explanation of location-based social networks.

Can we create a "foursquare flashmob"?!

Let's try! 50 people, same place, same time!  Shaking hands to celebrate winning a Swarm Badge!

Handshake 2.0 Foursquare Swarm Badge Party
Tuesday, June 1, 2010
6:00 PM
Bull & Bones Brewhaus and Grill
First & Main on South Main Street
Blacksburg, Virginia

Directions to Bull & Bones

Whether you're on Foursquare or not, you're welcome to our Swarm Badge Party!

Free beverages for the first 50 people on Foursquare to check in at Bull & Bones!

For everyone, a business-card-in-the-fishbowl drawing and a chance to win this brand new Flip UltraHD Camcorder, never opened, ordered exclusively for a Handshake 2.0 contest from Amazon.com for $150!

Flip UltraHD Camcorder Prize at Handshake 2.0's Foursquare Swarm Badge Party!

Can't wait to join a swarm of handshakes - 50, count 'em! - on Tuesday, June 1, 6:00 PM at Bull & Bones!