About Handshake 2.0

Even online, it's still who you know...

In the business world of Web 2.0 - just as it always has - who you know and who knows you makes or breaks deals.

Handshake 2.0 is a business news, public relations, and business development site featuring new developments in entrepreneurship, best practices in business principles, models, and innovation, and the latest on company leaders and companies, from start-ups to moguls.  Handshake 2.0 synthesizes the personal, the social, and the technological, adds the fundamental business risk reduction principle of “It’s who you know,” and shares its clients’ corporate messages in multiple, well-established social media channels, resulting in “word of Handshake” leads and referrals for clients’ companies. 

On Handshake 2.0, you’ll find out who’s doing what, and how and why they’re doing it.

For Handshake 2.0’s visitors, users, audience, clients and content creators, and those who arrive through search engines' extensive listings of our site’s content, the site takes the fundamental business principle of “It’s who you know” - we do business with people we know because it reduces risk - and puts in online.

If I’ve never met you, but I “know” you from Handshake 2.0, I’m much more likely to business with you than if I didn't.

What we want to have happen as a result of you being a client of Handshake, and as a result of being publicized through Handshake’s social media and social networking channels - Handshake 2.0, Facebook, Twitter, and more - is you get "It's who you know" business results.  You hear, "Hey, didn't I see you on Handshake's _______________? Let's talk / email / chat / telecon / Skype about us being your new customer / client  /partner / vendor / investor."

How many people can you meet and shake hands with at a meeting or conference?  A dozen?  A post on Handshake 2.0 shakes hands with the entire Internet. In an age of media fragmentation, when getting the word out in a trade journal or a newspaper used to - but no longer - gets companies plenty of business, getting known on Handshake 2.0 reaches out one-to-many online, rather than simply one-to-few at a networking event or on a golf course.

What you see on Handshake 2.0 is excellent content created by Handshake 2.0’s staff, clients, and freelance content creators.  We share the best of what people can do using the best of what technology can do to share that best.  In ten years, our description will define the industry standard in human and humane business models. For now, it’s called “social media.”  As a team, we all share the created content through our social media channels.  Fans share it.  Those who value it share it.

This interplay of sharing creates synergy. The greater the quality of the content on Handshake 2.0, the greater the number of visitors come to the site.  That increases the number of people with whom those featured on the site may ultimately do business.  The more business those on Handshake do, the more "word of Handshake" referrals are received by both Handshake's clients and Handshake.  More clients for Handshake generates more content, which generates more traffic, which increases the exposure of those featured on the site, thus increasing their chances to do more business.  Wow!

As far as we know, as far as advisors to Handshake Media know, and as far as commentators have written, no other site has our business model.

"The need for a thoughtful Web 2.0 presence is of growing importance in today’s marketplace, as customers and users demand more interaction and updated, useful information.  While helping its customers navigate this new world, Handshake 2.0 also manages to capture a timeless truth – that even in the Web 2.0 environment, it is the relationship that is of ultimate importance.  This is where Handshake 2.0 excels, and why it has succeeded."
- Ken Maready, Hutchison Law Group

If you’re a site visitor and user, welcome. We do our very best to create excellent content to be of great value to you.

If you’re a client, we would do business with you ourselves. For you, we seek national and global customers, clients, partners and investors. And we think, as one of our clients showcased on Handshake 2.0, you’re in excellent company.

If you’re a potential client, welcome. If you’d like get “word of Handshake” news out about your company, here are our services.

If you’re a content creator - and a team player - we have positions for you.

If we can be of service to you in any way, please contact us.

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Handshake 2.0 launched on Monday, July 28, 2008.  It is an enterprise of Handshake Media, Incorporated founded by Anne Giles Clelland.

Handshake 2.0 was credited by Mark Schaefer with the world's first social media authenticity policy.

We think we're the world's first site with its own theme song and music video. Enjoy!

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And we hope this short presentation lets you know a bit more about the "what" and the "who" of Handshake 2.0 during its first year, from launch on July 28, 2008, through July 28, 2009.

Handshake Media, Incorporated is a technology company specializing in digital media public relations.  For meaningful engagement, conversation, and distribution in social media channels, we produce superior online content - words, images, video, music, applications - to achieve strategic goals for corporations, organizations and enterprises seeking national and international reach for their products and services.

Handshake 2.0 ® is a registered trademark of Handshake Media, Incorporated.