
Even online, it's still who you know...
Whether in the online world or the physical world - just as it always has - who you know and who knows you makes or breaks deals.
Handshake 2.0 is a business news, social media PR and marketing, and business development site featuring new developments in entrepreneurship, best practices in business principles, business models, innovation, and the latest on company leaders and companies, from start-ups to moguls. Handshake 2.0 synthesizes the personal, the social, and the technological, adds the fundamental business risk reduction principle of “It’s who you know,” and shares its clients’ corporate messages in multiple, well-established social media channels and mobile applications, resulting in “word of Handshake” leads and referrals for our clients’ companies.
On Handshake 2.0, you’ll find out who’s doing what, and how and why they’re doing it.
As far as we know, as far as advisors to Handshake Media know, and as far as commentators have written, no other site has our business model.
"The need for a thoughtful Web 2.0 presence is of growing importance in today’s marketplace, as customers and users demand more interaction and updated, useful information. While helping its customers navigate this new world, Handshake 2.0 also manages to capture a timeless truth – that even in the Web 2.0 environment, it is the relationship that is of ultimate importance. This is where Handshake 2.0 excels, and why it has succeeded."
- Ken Maready, Hutchison Law Group
If you’re a site visitor and user, welcome. We do our very best to create excellent content to be of great value to you.
If you're one of our clients showcased on Handshake 2.0, you’re in excellent company.
If you’re a potential client, welcome. If you’d like get “word of Handshake” news out about your company, here are our services.
If we can be of service to you in any way, please contact us.
Handshake 2.0® and Handshake® are registered trademarks of Handshake Media, Incorporated.
Handshake 2.0 launched on Monday, July 28, 2008. It is an enterprise of Handshake Media, Incorporated founded by Anne Giles Clelland.
Handshake 2.0 was credited by Mark Schaefer with the world's first social media authenticity policy.
We think we're the world's first site with its own theme song and music video. Enjoy!