Five Hottest Business Books of the Year

By: Elmira Hamidi

To be successful in your career and business you need to be an information-hungry person within your industry.

I have selected the top 5 books voted as the 2013 best small business books by Small Business Trends and have added summaries and highlights to help you decide if these books are for you.

  1. Emerging Markets Rule by Mauro Guillen and Esteban Garcia-CanalEmerging Markets Rule looks into how multinational firms have created a business model of their own in the United States and how they survive regardless of what the economy does. The authors highlight 7 new axioms of global competitiveness as the secret of these companies’ business. These axioms are as follows:
    • Execute, strategize, and execute again
    • Cater to the niches
    • Scale to win
    • Embrace chaos
    • Acquire smart
    • Expand with abandon
    • No sacred cows
  2. The HR Answer Book: An Indispensable Guide for Managers and Humans by Shawn Smith and Rebecca MazinThis interesting book answers more than 200 questions that small business owners have about hiring, firing, and other human resources concerns.The main topics covered in this book are including, recruiting, hiring, discipline, downsizing, compensation, benefits, training, and employee relations.
  3. Three Simple Steps: A Map to Success in Business and Life by Trevor BlakeTrevor Blake uses his own experiences as a businessman to identify three rules for business and life: 1) reclaim your “mentality,” 2) create winning ideas, 3) and transform ideas into achievements. He asserts that these three rules will help you to achieve more and be happier in your personal and
    professional lives.
  4. 31 Days of Marketing by JP JonesThe author offers 31 different practical advice and information of marketing that can be applied in advertising strategies. The books covers topics including: public relations, thank you cards, newspapers and magazines as marketing vehicles, TV and radio, promotional materials, marketing via your blog, other people’s blogs, Twitter, Facebook, videos, photos, personal appearances, clubs and niche organizations and so forth.
  5. Slicing Pie: Funding Your Company without Funds by Mike MoyerMoyer claims that over 70% of entrepreneurs make early equity mistakes that can damage relationships beyond repair and destroy a company.This book outlines a process for calculating the right number of shares each founder or employee in an early stage company deserves, especially as it grows and roles and contributions change. In addition, the book aims to teach readers:
    • How to value an individual’s time and resources relative to others’ contributions
    • How to value ideas and relationships
    • What to do when a founder leaves a company
    • How to handle equity when firing an employee

Reading great books is one of the best ways that will inspire and help us become great leaders to improve our businesses, even our lives.

Photo: Behzad Hamidi

Elmira Hamidi is a graduate student in the Virginia Tech Department of Communication, and a marketing assistant at the Virginia Tech Business Services Office. Read more from Elmira Hamidi on Handshake 2.0.

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