I Heart Hashtags

By Z. Kelly Queijo

Thanks
to Twitter, my love of hashtags (#) is deep. They inform, amuse and direct me
to what’s trending – and not just on Twitter, but also on Instagram, Pinterest
and, most recently, on Facebook. If you have not used them, you’ve likely seen
them (#CampusChat, #CancerSucks, #Parenting, #Travel, #iPhone, #Android, #WhatsTrendingTODAY,
etc.).

Oh, the
difference a space makes

To use hashtags to your publishing advantage, certain details must be paid attention to – most importantly omitting spaces between words.

Here are two
examples where I intended to use the same hashtag in two different Facebook posts on the same
topic, posted the same day. My intention was to tag both posts with #VirginiaTech but, instead, one post got tagged #Virginia + a space + Tech = #Virginia Tech. The other post was tagged correctly: #VirginiaTech. Note the difference in reach: 

 
Facebook Hashtag #Virginia Tech

 90 people saw this post

Facebook Hashtag #VirginiaTech

481 people saw this post

While I consider the first post the more interesting since it includes a photo and provides more details about the story, the second post gained more exposure. Both were posted to Facebook within 20 minutes of one another. 

Lesson Learned: If you want to spread hashtag love, proofread for spaces and make sure you use the right hashtag!

Z. Kelly Queijo, founder of Smart College Visit, Inc., won the Open Business Concept Competition at the 2010 VT KnowledgeWorks Entrepreneurship Summit. Follow her and her hashtags on Twitter @collegevisit and on Facebook

Smart College Visit and VT KnowledgeWorks are clients of Handshake Media, Incorporated, the parent company of Handshake 2.0. 

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