An excerpt from the Valley Business FRONT May 2013 story "Recruiting outside" by Randolph Walker
Executive Summary: Roanoke, Virginia's newest industrial recruitment policy is about bringing in people first, followed by industry. And the great outdoors is a big part of that lure.
"The old theory is you attract jobs and people follow. The new theory is you attract people and jobs follow in search of talent," says Beth Doughty, executive director of the Roanoke Regional Partnership. “We have installed the outdoors as the regional narrative that enables us to get to our ultimate goal, which is to monetize the outdoors as an asset and attract people, money and ideas around the outdoors."
Read the full story in the May 2013 issue of Valley Business FRONT.
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