From Anne Giles Clelland:
Crowdfunding startups is new, I am new to crowfunding, and when I'm a newbie, I ask for advice from people I know. The ony person I know who has launched a successful crowdfunding campaign – 579 backers pledged $23,181 towards a goal of $20,000 in 30 days – is friend and colleague, Katie Pritchard, education technologist and Technical Assistant to the Plaid Avenger, John Boyer.
Yesterday, I sent Katie and all my contacts an email about our crowdfunding campaign, Cognichoice – The App That Helps People Change.
Today, I sent Katie a personal request (see that key phrase below):
Would you be willing to give me advice? If I understand correctly, your campaign was funded at the last minute? What was that like and how did you do that? Only if you have the time or interest!
Katie had the time or made the time and I share her hugely helpful and generous reply with Plaid permission:
I saw your email yesterday about your crowdfunding campaign. I hope you meet your goal! Yes, our campaign was funded in the last 36 hours which it seems is common for projects that don't take off in the first 48 hours (just from experience watching Kickstarter.)
Here's some of our advice and how we did it (we've answered this a few times now).
From John Boyer:
Non-stop digital interaction for the last week or so of the Kickstarter run. Even being in the public eye and having a bunch of Facebook friends and a decent presence on the web, it was still a relentless task to bug, badger, and remind people non-stop to participate.
In the final days, I decided to interject much more humor, so started posting a lot of funny pics and challenges on my FB page which generated a lot of attention, and that sure helped a lot. I guess the bottom line is, you have to keep a non-stop conversation going about your project, and I do mean non-stop, by whatever means possible. So, of course we started by emailing everyone we knew, hitting up news sources and other interested parties, and hit up lots of bloggers interested in comics and apps and education and other related fields, and then really got down and dirty the last couple weeks with the non-stop personal interaction and conversation online via FB, Twitter, etc.
I think that's what it is all about – personal requests. Yes, you can email 10 or 50 or 100 people in a listserv, but it's that personal connection that will get people to donate who maybe ignored your first email. So I emailed my family members in 1 single email, then a week later I wrote them individually and, the day before the campaign ended, I texted those members who had not yet given and I ended up getting more from the individual emails and texts.
We found it was also helpful to post updates especially in the last week – in the updates you might share something special, thank those who have already backed, and encourage them to spread the word.
We wished we had spent the months before looking for more corporate backers, because 30 days is not enough time to get them interested if you haven't had a discussion before.
I think that about sums it up. Hope that helps!
Yes, Katie! That helps! Thank you for answering my personal request!
As of almost 5:00 PM EST on Day 2, we have 14 funders who have contributed a total of $1250 towards our $67,000 goal. The top reward chosen so far is the mug.