From Risa Pesapane:
Remove your headphones and you hear fingers wildly ticking and clicking on keyboards. In a coworking space of freelancers, entrepreneurs, small business owners, and hackers, everyone is motivated. Contradictory to your typical office, there’s often a great deal of personal investment at stake for each person in a coworking space.
In theory, working independently means living the dream of doing what you really want to do, but practically it means fiercely competing to make the dream a reality and, beyond that, realizing profits. While this pressure often requires working quietly and diligently, it also calls for mental breaks. Perhaps this means watching the hustle and bustle of downtown for a few minutes, plopping down on a bean bag chair for some casual conversation, a quick game of table tennis with office mates or maybe just a chat over coffee.
Aside from the obvious benefits of administrative perks, a coworking environment is a support system. Everyone around you is a little fish in a big pond, struggling for access to resources held by bigger fish, and can offer advice, support, and overall comic relief from the woes of the business world. Because everyone is doing something unique in a coworking space, there’s opportunity for outside inspiration. In an office full of people with big ideas and the guts to take risks, it’s entirely possible to stumble onto your next big idea during casual conversation over coffee or copies.
The opportunity to learn from those around you makes it possible for coworking environments to inspire innovation in a way that no other office environment can offer. Liken it to simmering in an interdisciplinary pot of progressive genius. Simple solutions, potential collaborations, creative inspiration, and business information and resources at your fingertips make coworking offices the next generation business resource.
Rural System, Inc. is a client of Handshake Media, Incorporated, the parent company of Handshake 2.0.