What did it cost me to write our press release? Nothing.
(As a start-up founder, I write "nothing" readily. Entrepreneurs stop counting the value of their time after about week one of launching their start-ups.)
What could it have cost me? Everything.
The ever-present risks of DIY are 1) not knowing enough to do it right, and 2) not knowing enough to not do it wrong.
In the short-term, DIY is cheaper than hiring a pro to help. But in the long-term? Ooh, I've had some nasty, expensive experiences.
I am a writer, so when our new start-up had news to release (no, we didn't get funding, but still have good news), I wrote a draft and asked PR pro Bob Geller if he would review it for me. I will admit that I expected my DIY effort to receive Bob's praise and an edit or two. My jaw dropped when I opened the file to see my carefully crafted prose obscured by strike-throughs and comments. I got massively blue-lined.
I didn't know what I didn't know.
I can be an arrogant entrepreneur. Arrogance isn't a virtue but I accept that I can have the trait and its presence is part of the reason my start-ups will succeed. (See? "When" not "if." Arrogance.) I am also an enlightened entrepreneur, smartingly informed by experience. Arrogance will not be the reason my start-ups fail. When I need help, I'll ask for it.
Thanks for the help, Bob.
Update 10/25/12: Our press release!