Please read our Jobs page for the context of doing research for Handshake 2.0.
This is the key to the value Handshake 2.0 offers: “Writing for Handshake 2.0 requires empathy. What problems, questions or interests do decision-makers have? Solutions to their problems, answers to their questions, and information about their interests are the posts we want to create for them.”
We want our posts to contribute meaningfully to the online conversation about these subjects.
But, instead of a 300-word blog post written as a narrative, we want stats and facts – fascinating, who-knew?, important, hot-topic statistics and facts.
For Handshake 2.0, however, we want only up to 10 facts or stats, linked to the sources, and about specific, timely, important business topics that would be of great interest and value to our audience.
Here’s the format for the 10 Facts post we’re offering to clients. We’d like to deepen that format for Handshake 2.0’s broader audience.
This Handshake 2.0 post seemed like a good idea at the time for a hot topic because of various announcements about entrepreneurship in Virginia, but it wasn’t shared much in social media.
This post, in contrast, is one of the top ten receiving traffic to the site.
The first post is the format I envision – a brief intro, then the stats, but it’s not a hot topic. The second post has too long of an intro for the research we want, but has the right hot stats at the end.
The sources have to be impeccable – top journals, news publications, top-rated blogs, research organizations like Pew or Jupiter, published this year, or last year at the outside. The stat and the source can’t be opinion – they have to have be verifiable through some kind of data collection and analysis.
For each source of each stat, we need full info:
Author (if available)
Title of post
URL (not linked to text!)
Quote in quotes, or publishable paraphrase not in quotes or both
For example, this is the source information we would need from this TechCrunch post:
January 16, 2012
Mobile Technology Is Transforming The Health Industry, But To What Extent?
What to quote or how to paraphrase is where you add your art, craft, savvy and discernment.
Handshake 2.0 is built on TypePad’s blogging software. If you enter your research into TypePad, we pay a bonus above our regular fee.
We would send you an invitation to TypePad via email for you to examine the software. Using other companies’ or organizations’ email accounts can cause property rights conflicts, so we would need an independent email address, such as Gmail or from your own domain name. A TypePad invitation would include a link to this page which explains how to create a post for Handshake 2.0 using TypePad.
We also require a LinkedIn profile with a photo to which to link to your byline giving you credit for your research. Here’s how to customize your LinkedIn URL.
Questions? Please ask! Contact us: email@example.com