Ideas for Posts

Need an idea for a post?  We hope this list will inspire you!


  • Skim the list rather than read it word-for-word.  You’ll recognize the idea that speaks to you when you see it.  Read no further and start writing.  You can come back and use other ideas next time. 
  • Focus on communicating the very essence of your subject. People will read only about 300 words at a time and are likely to click away from your post if they see that it’s longer.
  • If you read the entire list and still don’t see an idea that works for you, ask for an idea from Anne.  She’ll help you find an idea that does.  Email her: [email protected].

(1) What is the question that customers ask most often to which you find yourself writing emails in reply – maybe even copying and pasting text from a previously written email into a new one?  That question and your already-composed answer could be a popular post.

(2) Experts are often asked for free advice.  Some questions are common and experts have quick, ready answers.  Those questions and your already-articulated answers are potential posts.

(3) Have a fantastic PowerPoint slide that offers great information beautifully?  Write a 3-5 sentence explanation of the topic or context to accompany the slide for a quick post likely to be shared in social media channels.

(4) What is the hottest topic in your industry right now?  What little known facts, or 3-5 pieces of wisdom based on your knowledge and experience can you offer on the subject?  People will be searching for expert opinions (not editorials – people want help making up their own minds, not being told what to think) and yours can inform the discussion.

(5) What is about to be the hottest topic in your industry right now?  What little known facts, or 3-5 pieces of wisdom based on your knowledge and experience can you offer on the subject?  People will soon be searching for expert opinions and yours can lead the discussion.

(6) If you asked current customers what made them choose your company, what would they answer?  A word-of-mouth referral is often their first answer.  What would be their second answer?  What about the features and benefits your company offers clinched the handshake on the deal?

(7) If you were your ideal client, what specific, ideal problem would you have that your company could solve?  If your ideal client contacted you, what beginning questions would you ask to help your client give you the information you need to solve that problem for them?  “Questions to Answer Before You _______” helps people with challenges think in ways they’re not used to and they’ll appreciate your help in doing so.  Examples:  5 Features to Look for in a Tech PR Firm, Questions to Ask a Web Site Developer

(8) When you were writing or reviewing the draft of your last press release/news release, what quote, information or news did you edit out for brevity’s sake?  That text has already been composed and could be used to further share your news as a post on Handshake 2.0. The post can then link to the full press release, whether it’s posted on your site or on a news wire service site such as PRWeb or  PRNewsWire. (If you need a news or press release written, please contact us for a quote.)

(9) Showcase one of your customers or clients.  Write a case study of where they were, what you did to help them, and where they are now.  (Clients appreciate being selected for your showcase and appreciate the free PR, but their permission to do so does need to be obtained first.)

(10) Try to write a top post.  Here is one of the lastest lists of top posts on Handshake 2.0.  At the end of the post are our tips on how to join that list.  Check out the tips and the list and use one of the top posts as a model.  Write a similar post specific to your industry.

(11) What are the words and phrases your ideal client would use as search terms to find you?  Make a list and use them as topic ideas for posts.

(12) To be invitational and inclusive, many company descriptions share missions, histories or visions instead of exactly what the company does.  This can result in a company being contacted for products or services they don’t offer.  Write a series of specific – rather than general – company descriptions, include the words and phrases your ideal client would use in a search, and accompany each description with a different image for a series of posts.  (Here’s the link for what we suggest and look for in images for Handshake 2.0.)

(13) Does your industry have a process or formula?  Is there a set of data that describes the current state of your industry?  A process, a formula, or a data set can be excellent content for an infographic.  If you can sketch the interrelatedness of the pieces of the process, formula or data, a graphic artist can create an infographic from the sketch. 

For examples, see Infographics on Handshake 2.0 and “Awesome Infographics” collected by Patsy Stewart on Pinterest.

You may know a graphic artist to create the inforgraphic, but if you don’t, we have several who can create it for you.  Please contact us for a quote:  [email protected].

(14) Try a template!

10 Facts

Questions to Ask Before You __________ / How to ___________

Tech Showcase

What is a specific technology that drives or complements your company’s products and services?  Describe it for the layperson.


(15) Try free form!

Blog Post Infographic

Title, opening, 3 points, 3 links, image, closing, done!  Here’s the formula.  You’ve got a blog post!

Have an idea you want to run by us?  Email Anne, [email protected], with your questions and ideas.

Who's in FRONT? Tim Taylor
Benefits of Handshake 2.0