Here’s what our clients are telling us about the benefits of using Handshake 2.0:
- Extended publicity for company news, information and expertise beyond our own site and blog.
- Control of company-related content that appears online.
- Increased control of company-related content that appears in search results.
- Creative outlet for expression of our company’s expertise and corporate vision.
- Appearance of our content alongside other professional content.
- Appearance in search results of our company and our company’s products, services and people, and for search terms related to our products and services.
- Higher placement in search results than our competitors.
- Action taken on our industry’s research findings that customers and clients use search results to find and to vet service providers and product offerings.
- Opportunity to be of service through search results and social media to those seeking answers to questions and solutions to problems, thus generating goodwill for our company.
- Social media presence via Handshake 2.0: blog, Facebook, Twitter.
- Increased traffic and/or a new source of traffic to our site and/or blog.
- Content to use in other company communications.
- Links to individual posts and/or to our company’s category to send to current and potential customers and clients.
- Increased population of prospects at the top of the “sales funnel.”
- Contact from qualified leads at the local, national, and/or global level (“I saw you on Handshake 2.0 and…”).
- Presence in Handshake 2.0’s mobile app