As founder of a startup, one of the biggest challenges I’ve faced is deciding what to say when asked “What is Smart College Visit?” I have found it difficult to be succinct and to use language that pretty much everyone could understand.
For example, if I said, “We’re a content marketing company serving higher-ed,” most people would likely smile politely and move on. If I said, “We build mobile apps,” they’d nod, smile, and say, “Who doesn’t?”
Fortunately, I came across this video by Adeo Ressi, founder of TheFunded, and the startup incubator Founder Institute. Here, he lays out a perfect “how to” for crafting the one-sentence pitch for startups.
Z. Kelly Queijo is the founder of Smart College Visit, Inc., a Blacksburg, Virginia-based higher-ed marketing company focused on mobile app and mobile web development with a special interest in creating travel and location-based tools and services. SmartCollegeVisit.com, a college search and college visit planning portal, has been listed in the Top 100 education advice blogs and as one of the top 5 college visit sites. You are invited to follow her on Twitter @collegevisit and to read more about Smart College Visit on Handshake 2.0.