Elevator Pitches: A Teachable Moment

As founder of a startup, one of the biggest challenges I’ve faced is deciding what to say when asked “What is Smart College Visit?” I have found it difficult to be succinct and to use language that pretty much everyone could understand.

For example, if I said, “We’re a content marketing company serving higher-ed,” most people would likely smile politely and move on. If I said, “We build mobile apps,” they’d nod, smile, and say, “Who doesn’t?”

Fortunately, I came across this video by Adeo Ressi, founder of TheFunded, and the startup incubator Founder Institute. Here, he lays out a perfect “how to” for crafting the one-sentence pitch for startups.

Lesson


Practice

My company, Smart College Visit, 
is developing a travel planning site
to make it easy for college-bound teens and their parents
to get directions, find hotels near campus, and search for 
information about each school they want visit.
 
Revision <formal>
Smart College Visit is a travel planning site that makes it easy for college-bound teens and their parents to search for information about each school they want to visit, get directions, and find hotels near campus. 
 
Conversational  <informal>
We make it easy for college-bound teens & parents to get info about colleges, get directions, & find hotels near each campus they want to visit.

Z. Kelly Queijo is the founder of Smart College Visit, Inc., a Blacksburg, Virginia-based higher-ed marketing company focused on mobile app and mobile web development with a special interest in creating travel and location-based tools and services. SmartCollegeVisit.com, a college search and college visit planning portal, has been listed in the Top 100 education advice blogs and as one of the top 5 college visit sites. You are invited to follow her on Twitter @collegevisit and to read more about Smart College Visit on Handshake 2.0.

Smart College Visit, Inc. is a client of Handshake Media, Incorporated, the parent company of Handshake 2.0.

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