From Kelsey Sarles:
Hire a professional photographer:
- If your objective is to convey credibility, trust, and professionalism.
- If your face is part of your brand. Attn.: REALTORS®, company founders, authors, actors, actresses, models, sales people, etc.
- If you're getting married.
When choosing a photographer, DO:
- Browse the photographer's website portfolio and print portfolio (if you need prints). Photographers are artists, and each artist has his or her own unique style. You’ll want to choose a photographer who’s style matches your own artistic preferences.
- Ask the photographer in what type of photography they specialize, i.e. don't hire an aerial photographer to take your headshot.
- Ask the photographer if they have a professional studio with professional lighting and background screens.
- Tell the photographer how you plan on using the photo.
- Ask the photographer if the final product includes retouching services. I don’t care how handsome you are, you’re going to want this service.
- Ask the photographer about turn-around time (from photo-shoot to delivery).
- Ask the photographer how he or she delivers the final product. You should receive a high quality digital copy of your photo. The photographer should also offer professional printing services.
- Hire your cousin, uncle, or stepmother's daughter, simply because this person has a "big camera."
- Be tempted by "free" or "cheap" photography. Professional cameras do not necessarily equate to professional photographs.
- Assume that an amateur is cheaper. Keep in mind that most amateur photographers charge the same for their services as do professional photographers.
You should be able to get up to three quality poses for around $150 (give or take, based on where you live). Bottom line – hire a professional photographer. It's worth it. I promise.
Kelsey Sarles is a User Experience and Graphic Designer, passionate about creating inspiring, results-driven marketing and design solutions for her clients. Her portfolio includes concept, UX and graphic design of Thought Full™ – an app to remember, and UX and graphic design for She Chooses® mobile powered by Feel. Think. Choose.(TM). View more from Kelsey Sarles on Handshake 2.0.