What sets you apart from your competition in the marketplace? What is it that you have that no one else can say they have? Why would your customers or potential customers choose you? Once you’ve answered these questions, how do you demonstrate this to your customers or potential customers?
At a time when deposit rates are low, loan demand is reduced, and essentially all banks offer the same array of products, it is crucial for a bank to stand out from its competition to increase or maintain market share. During a team meeting in late 2011, we evaluated the many things we do at First Bank & Trust Company to make banking a unique experience for our customers.
- We are a safe, sound, secure, successful financial partner.
- We are headquartered in Southwest Virginia and we make local decisions in a timely manner.
- We value customer service; our motto is “customer service comes from the heart.”
- First Bank & Trust Company services the mortgages we originate.
- Our product offerings include the latest technologies in banking.
- We understand and value our customers’ time, which is why we go to them so they don’t have to come to us.
- We bring a consultative, relationship approach to banking.
After making that list, we were feeling pretty good about the great benefits of banking with First Bank & Trust Company. But then we asked, "What do we offer that truly sets us apart?"
Simple: our employees.
Our employees are unique individuals who bring many talents to the organization and are committed to one common mission: to address the needs of our customers. Employees at First Bank & Trust Company smile and greet customers when they walk into the branch. First Bank & Trust Company employees are neighbors and friends. They’re who you think about when First Bank & Trust Company comes to mind. First Bank & Trust Company employees are the added value you receive when you bank with us.
From hearing about our team meeting, hopefully your wheels are turning and you’ve identified your value. Maybe you already knew what it was. What do you offer that sets you apart?
First Bank & Trust Company, one of the top community banks in the United States, is a diversified financial services firm with office locations in southwest Virginia – serving Blacksburg, Christiansburg and surrounding areas – northeast Tennessee, and the New River Valley and Shenandoah Valley of Virginia. Financial objectives are addressed by offering free checking products for personal and business accounts, and assessing lending solutions managed by mortgage, agricultural and commercial lending divisions. Comprehensive financial solutions are available through trust and brokerage service representatives. For businesses, First Bank & Trust specializes in business services, including online banking and online billpay, and business loans.
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