I wanted to. See below. Now there's a contest for that.
On January 18, 2012, Walmart announced the launch of Get on the Shelf, an online video competition whereby product developers have a shot at getting their product sold on Walmart.com and in Walmart stores.
According to a Walmart press release, anyone with a great product in any of the Walmart product categories is invited to participate.
Here's what you do:
- Create your prototype.
- Make a video demonstrating your product.
- Submit your video to Walmart's new product competition: Get on the Shelf
Who decides who wins? We do. The public. Inventors will create videos of their products and the public gets to decide who wins. The grand prize winner gets their product on Walmart's shelves.
Contestants have until February 22, 2012 to submit an entry. First-round voting will take place March 7th – April 4th. Ten finalists will move to round two which takes place on April 11 – April 24, culminating in the announcement of the top three contestants and the grand prize winner.
If you think you have the next great product idea, go to GetOnTheShelf.com and enter the competition. All you need is a good idea and a YouTube account to enter.
Having attempted to get a product in front of Walmart buyers the "old" way (Apply. Wait. Hope for a 10-minute pitch session with a buyer if lucky enough. Wait. "Thank you, not at this time."), this video competition seems like a terrific alternative.
Z. Kelly Queijo is founder of Smart College Visit, Inc., a Blacksburg, Virginia-based higher-ed marketing company focused on mobile app and mobile web development with a special interest in creating travel and location-based tools and services. SmartCollegeVisit.com, a college search and college visit planning portal, has been listed in the Top 100 education advice blogs and as one of the top 5 college visit sites. You are invited to follow her on Twitter @collegevisit.