In anticipation of the forthcoming year-in-review season of top ten lists, we'll get the party started.
The top source of traffic to Handshake 2.0 is Google searches.
In the first 10 months of 2011, in order, these are the top 10 posts on Handshake 2.0 receiving the most traffic (titles without authors are posts I wrote):
1) Who Sees My Tweets?, May 2011
2) Revitalize Your LinkedIn Profile, Patsy Stewart, February 2011
3) STEAM – Science, Technology, Engineering, Arts, Mathematics, Georgette Yakman, April 2009
4) How Much Does a Mobile App Cost?, November 2010
5) Best Mobile Apps for Women, October 2010
6) Blacksburg Makes the List, Z. Kelly Queijo, May 2009
7) Ten Things You May Not Know About Facebook Business Pages, Patsy Stewart, August 2011
8) Gary Vaynerchuk at Virginia Tech, Katie Pritchard, April 2011
9) Cloud Computing – Just Draw Me a Picture, Alex Edelman, Kelsey Sarles, June 2009
10) Mobile App Design Infographic, Kelsey Sarles, September 2011
Three takeaways for content creators:
- People search for solutions to problems. 9 of these top 10 posts offer solutions or answer questions.
- If the problem is persistent, the traffic to a problem-solving post will be persistent. 5 out of these 10 posts were written prior to this year – even prior to last year! They are "evergreen content" – of on-going service to others.
- A picture can be worth a thousand words – or a thousand hits. 2 out of the 10 posts use "show, don't tell" to communicate their messages: they contain explanatory images and infographics.