Panasonic Enters Cloud-Based Communications Market with Phone System for Small Businesses

"The mission of a manufacturer is to overcome poverty by producing an abundant supply of goods… The mission of a manufacturer is to create material abundance by providing goods as plentiful and inexpensive as tap water. This is how we can banish poverty, bring happiness to people's lives and make this world into a paradise."

– Matsushita Konosuke announcing in 1932 a 250-year plan to implement his vision for the company that would become Panasonic

Panasonic Cloud Phone SystemI have been inspired by Panasonic's mission.  When Panasonic contacted me to share news of its new cloud-based phone system, I was honored to do so.

From Panasonic System Networks Company of America, a unit of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC):

Panasonic System Networks Company of America has launched its first Cloud-based services solution, Panasonic Cloud Business Phone System for small businesses. 

This marks the first step into the services industry from a company that has provided state-of-the-art telephony systems for business owners nationwide.  Recognized as the number one choice for small business phone systems*, Panasonic is now expanding into services to meet changing market needs by pairing its highly regarded business phones with equally reliable Cloud-based voice services.
“The Cloud is the new frontier for major technology companies like Panasonic, and we’re excited to harness it for the benefit of our customers,” said Bill Taylor, President, Panasonic System Networks Company of America.  “Our small business customers tell us they want a simple, easy to manage and feature-rich, customizable business phone system.  Panasonic values this feedback and we have hand-picked the leading companies in their fields to help us reliably meet our customers’ requests. With support from these industry leaders, we created a top-of-its-class Cloud-based hosted-voice solution to help small businesses maximize their potential.”
The nation’s 5.5 million small businesses are the fastest growing business segment in the U.S. today. Collectively they account for more than $92 billion in spending on telecommunications equipment and services. Despite the size of their investment, many smaller businesses are underserved by service providers who have prioritized the needs of larger enterprises. Panasonic, with its history of providing hardware solutions for small businesses, will now use its expertise to provide convenient and cost-effective services to fit small business needs. 
Panasonic Cloud Business Phone System is designed in collaboration with BroadSoft, the leading global provider of software that enables the delivery of real time voice and multimedia communications services.
“We believe Panasonic’s expansion into the hosted unified communications services market exemplifies its dedication to innovation and desire to meet the communication needs of its small business customers,” said Michael Tessler, president and chief executive officer, BroadSoft.  “Panasonic has been a trusted brand by small businesses for decades; we share its commitment to serving this market segment, and we believe small business will benefit greatly from this comprehensive device and cloud-based communications services offering.” 
Panasonic Cloud Phone PackagingAn affordable, off-the-shelf communications solution, the Panasonic Cloud Business Phone System includes easy, web-based set-up and account management.  Installation is as straightforward as registering the phone online and then plugging it in directly out of the box.  The suggested retail price for the basic package, which includes one corded phone and one cordless phone, is $299.99, plus $39.95 per line per month, which includes popular features such as remote office, voicemail to email, conferencing and call forwarding, all of which can be tailored to fit a variety of business needs. 
The Panasonic Cloud Business Phone System is currently available (links lead to product) at,,,, and For more information, please visit Panasonic Cloud Business Phone System.

* For full calendar year of 2010 and first quarter of 2011.  By the Parsippany, NJ based information technology market research firm T3i Group.  Defined by T3i Group as the sum of key/hybrid, PBX, and IP-PBX business phone systems with 2-40 extensions.

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