I felt very amused when I revisited this video taken by Kelsey Sarles on June 10, 2010 as I modeled for her the idea that became She Chooses(TM), released as a public beta web application on March 22, 2011. The purpose of the video? To serve as a mock-up for our CTO and developer, Alex Edelman. I thought if I just showed him how the mobile app would work, he could code it. Ah, the idealism and naiveté of the novice.
When I look at the Dropbox folder full of subfolders, each of those full of dozens of full-color mockups made by Kelsey Sarles, and at the extensive communication via Basecamp for our newly released mobile app, Thought Full(TM), I wonder how Alex ever coded She Chooses as a software application, much less as a software platform.
Alex did ask for more detail beyond a video and I ended up making a whiteboard drawing, photographing it, erasing that one, drawing the next, then sending him a series of photos as email attachments. I wrote a narrative in Word that, looking back, says more about what the app is than what it does.
Nonetheless, video + whiteboard drawings + Word doc + Skillz of Alex = software platform for women selected for pitching to investors at Distilled Intelligence 1.0.
Thought Full(TM) – an app to remember – was created and designed by Kelsey Sarles and developed by Jim Gray of New River Mobile. Thought Full is a Handshake(R) mobile application produced by Handshake Media, Incorporated.
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