Mobile Marketing in Real Estate

A version of this post by Katie Biondo first appeared on Keepin’ It Real Estate.  We thank you client, Coldwell Banker Townside REALTORS(R), for the shout out! 

Smart phones are always on, always with us and always connected. A recent study by Google Mobile Marketing revealed that consumers are becoming more dependent on their smartphones each day. Users browse their smartphone while using other forms of media and would even give up chocolate to keep using their smartphones! Smartphones have also made users more savvy. An astonishing 79% of people use their smartphone to help with shopping. Smartphones help people find a retailer, compare prices, get coupons, read reviews and search store inventory. 74% of users made a purchase based on a smartphone search.

These mobile shopping habitats = big spending. Most of this shopping is done in the consumers’ own backyards. A surprising 95% of people use their smartphones to look for local information. Mobile ads help draw attention to smartphone users. Nine out of 10 mobile users have taken action thanks to a smartphone search. Mobile ads work:  82% of people notice mobile ads and either visit, make a purchase or call the business.

Coldwell Banker Townside has joined the smartphone generation by offering our own mobile app. We are the first and only real estate company in the area to develop a mobile app, thanks to our developers at Handshake Media. You can download the mobile app on your smartphone (Android or iPhone) and get connected with our company and agents while searching through contact information and listings. Join the mobile movement and download our app today!

Coldwell Banker Townside, REALTORS (R) is a client of Handshake Media, Incorporated, the parent company of Handshake 2.0. The Coldwell Banker Townside App is a Handshake(R) mobile application from Handshake Media.

Who's in FRONT? Will Landry
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