"The blog is the hub and all these other things – Facebook, LinkedIn, Twitter, Flickr, YouTube – are spokes that lead back to the center. The blog is the center of the social-media universe."
– Rick Calvert, co-founder of the BlogWorld & New Media Expo, quoted in Inc. Magazine, September, 2011
We agree. In fact, we've agreed since we founded Handshake 2.0 in 2008 as a showcase for people and their companies. Our Handshake 2.0 version of our social media infographic shows Handshake 2.0 serving a central position in the relationship between social media, blogs, and company websites.
Question to Calvert: "Lots of businesses either hand their social-media efforts to young employees or outsource it altogether. Good idea?"
Answer from Calvert: "You have to do this yourself. You can't hire someone to do it for you."
We agree. Business is all about "It's who you know" and online business is all about "It's still who you know." Who are potential customers and clients getting to know when they read a blog post you haven't written? They're getting to know the writer - not you!
So, a well-meaning company sets up a blog, but is disappointed with the results – low readership, low traffic to the site, and Google’s seeming disinterest in elevating the company’s listing in search results. And all that writing! Enthusiasm wanes from writing daily, to weekly, to monthly… (I empathize! I, too, have a well-intentioned, barely-visited, abandoned CEO blog I thought I would maintain on my own.)
Handshake 2.0 is the center of a universe of ways for people and companies to follow Calvert's best practices advice:
- to blog, and
- to do it yourself.
Handshake 2.0's unique services are designed to help clients follow those exact best practices to get more traffic to their sites, more posts linking to their sites in search results, and their ideas in front of a wider audience than, frankly, they will likely ever get on their own.
And when ideas are in short supply, the company's blog doesn't suffer from abandoned blog syndrome. Our clients' posts on Handshake 2.0 remain part of a dynamic site, constantly updated with new content. When clients are anticipating their next great ideas, Handshake 2.0 is still running – as it has been now for more than three years – and they're receiving on-going benefits.
Added later: Ready to write? Here's our Anatomy of a Blog Post Infographic.
You're invited to share our social media sales funnel infographic by Kelsey Sarles. We only ask that if you use it, please cite its source. Here is a .pdf version: Populating the Top of the Sales Funnel Through Social Media.