A Marketing Mashup on Twitter via #CampusChat

What do you get when you take 10 or more people passionate about their work with college-bound and college-going students and ask them all to show up for one hour on Twitter to tweet their best back-to-school advice? You get Back-to-School SUPER #CampusChat

Campus Chat Mashup! I've been hosting a weekly chat on Twitter (#CampusChat) every Wednesday night at 9:00 PM for the past 15 months. Topics have included planning campus visits, college test prep, admissions, college life, academic planning, internships, careers…you name it and we've likely covered it.

Tonight, instead of one expert guest, I've invited ALL of my 2011 previous co-hosts and other long-time supporters of #CampusChat to come prepared to share their "back-to-school" tips, promos, and guides. The response from past guests has been fantastic and many of them have offered give-aways as prize drawings for participants. There are at least 10 prizes to give away – that's a lot for a chat that only lasts an hour! Talk about crowdsourcing an event – what was I thinking?! 

And, we're not talking about pencils and erasers as prizes. The list of give-aways includes resources and services to help throughout the life of a college student. Here are just a few of the prizes we'll give away:

  • Get into college: 10 copies of Getting In: The Zinch Guide to College Admissions and Financial Aid in the Digital Age
  • Stay fit while in college: a FitKitDORM and a free one year membership to the FitKitCLUB – $50 value from www.FitKit.com.
  • Plan your career while in college: A one-hour mentor call for students interested in finding the right internship with Mark Babbitt, founder of YouTern, a college internship matching and counseling service. The call can be used to discuss career goals, mentorship, entrepreneurial aspirations – whatever the student would like to focus on. 


Prizes are cool, but it's really the opportunity to meet and chat with industry experts, experienced parents and college students that makes #CampusChat an awesome hour. Multiply that "awesomeness" by 10 or 15 and you can see why I'm feeling a bit overwhelmed by how much information there will be to manage, push out and later curate. Is this mashup on Twitter a really great marketing innovation in the making or is it more like trying to squeeze 60 college kids into a VW-Bug?

To register for tonight's #Campuschat – Wednesday, August 3, 2011, 9:00 PM ET – and to be entered into the prize drawing, please RSVP by posting your Twitter ID in the Comment section of this post on SmartCollegeVisit: There Will Be Prizes: Back to School Super #CampusChat

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