Handshake 2.0 launched on July 28, 2008 as a business news blog. According to the New York Times, even then, 95% of all blogs were abandoned. On its three-year anniversary, with the help of dozens of writers, artists and filmmakers, Handshake 2.0 has almost 1500 posts, an average of 500 posts per year. It has evolved into a business news, social media, and public relations services site with almost three dozen clients. According to Google Analytics, from January 2011 to July 2011, “Visits” to the site were up 4.55% over the same period in 2010, and “New Visits” were up a whopping 17.77%. Visits to the site were just under 35,000 in 2010 with Google searches as the top source of traffic. When someone tells me, “I can’t Google anything without finding Handshake 2.0!”, that is music to my ears.
And in the three-year history of Handshake 2.0, the premiere of the “Handshake” music video on the big screen at Bull & Bones, where I was surrounded by clients, supporters, friends and family, is still, for me, the very best moment.
“Now join your hands, and with your hands your hearts…”
- William Shakespeare, Henry VI, Part 3, Act 4, Scene 6
Thank you to all for three amazing years.
The “Handshake” viideo was directed by Jarred Foresman of Blacksburg Media and produced by Handshake Media, Incorporated. It premiered in a blog post on Handshake 2.0 on December 1, 2009. It can be seen on YouTube and AOL Video.