Artbeating Accelerates in Blacksburg

In addition to fostering collaboration, partnerships and interactions, a goal of the VT KnowledgeWorks Global Partnership is to establish the Blacksburg and Roanoke, Virginia, USA area as a global destination for companies seeking to accelerate their enterprises. participated in the 2010 VT KnowledgeWorks Global Student Business Concept Challenge and returned in the summer of 2011 to Blacksburg, Virginia to do just that. is part of the JumpStart Community at VT KnowledgeWorks.  We asked Martin Houdbine, co-founder of, to tell us more about Artbeating and about the company's choice to return to Blacksburg.  Martin kindly replied. is an online marketplace whose goal is to connect companies' needs and freelance designers' offers in industrial, graphic, fashion, interior or motion design fields.  Online, a company can submit a brief to our community and then select the best designer for its creative project. Artbeating's business model is based on a commission system.

Artbeating also provides information and various collaborative tools in order to enhance a designer's creativity that can become essential to their day-to-day creative life.

Artbeating at work in the JumpStart Community at VT KnowledgeWorks team members pictured left to right: Martin Houdbine, Charles-Éric "Charlie" Gorron, Romain Lauwerier, Mathieu Lima (Photo by Florent Mérian)

Artbeating was founded by four French students in December, 2010.  Since then, the community has been built (more than 500 designers use the website every day) thanks to the tools provided (Portfolios, Trends etc.). The second version of the website, which enables companies to submit their briefs, will be released soon.

To further develop our company, we chose to spend the summer in Blacksburg, first because we met plenty of interesting people, both professionally and personally when we participated in the Global Student Business Concept Challenge.  We had the opportunity to come back and share with people who have known our project since last year. Thus, we would be able to stand back and see what choices drove us from point A to point B and what things we would have done differently if we had to start all over.

Blacksburg is also a wonderful business place, especially in the technology and web technology fields. Many high growth companies are established there, such as Modea, a very interesting brand, also in the design field. We had the desire to come here for a different point of view on our business, and to create or foresee opportunities. 

In terms of our goals for our work this summer, we want, by September 2011, to have a global vision for our business.  Then, we seek feedback on our service in order to see if we could settle in the United States. We also want to observe business operations in other sectors, and try to adapt and apply them in our business.

Finally, we want to meet as many people as possible, to be able to ask for feedback and opinions when we need it, and to offer the same in return.

Welcome back to Blacksburg, Virginia, USA, Artbeating!


You're invited to read more about Artbeating on Handshake 2.0.

The 2011 VT KnowledgeWorks Global Student Business Concept Challenge will be held during the VT KnowledgeWorks Global Partnership Week in Blacksburg and Roanoke, Virginia, USA, August 21-27, 2011.

Registration is open for participants, advertisers, and attendees.  Tastes and Sounds of the Valleys, the kick-off reception for the VT KnowledgeWorks Global Partnership Week, will be held on Wednesday, August 24, 2011, 5:30 PM – 7:30 – PM, at the Hotel Roanoke and Conference Center in Roanoke, Virginia.

VT KnowledgeWorks is a client of Handshake Media, Incorporated, the parent company of Handshake 2.0.

Handshake 2.0 Turns 3.0
Who's in FRONT? Roddy Moore


  1. Christina says:

    Great article! I wasn’t fully aware of what artbeating did until I read this. Thanks!

  2. Thank You Handshake20 for this amazing blog post !
    We’ll be soon launching our new website so stay tuned at !
    Or if you like design, subscribe to our newsletter at ! (in french, though).

  3. I’ll be so excited to see the new site, Martin! So proud and delighted to have met you last year. I’ll be able to say, “I knew them when!” Congratulations to you and very best wishes!!

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