Hey, Mom, I’m on TV!

From Margaret Galecki, Coldwell Banker, Townside, REALTORS(R):

But it’s even better than that… Hey, Mom, I’m on YouTube!

As a business person, I’ve been trying to figure out the best way to launch our new video. Aren’t the rules of social media to give something of value without asking for business in return? Am I supposed to be subtle and hope you embrace the charm of the video and not remind you that we are trying to engage you with our personality so that ultimately when you need a real estate agency, you’ll think of Coldwell Banker Townside? Or do I pummel you with the obvious and remind you how important video is on the Internet today (over 40% of the content online is now video) and that the use of video in the real estate market is important to consumers (73% of homeowners are more likely to list with a REALTOR offering to do a video)?  Will I miss the best impact of the video if I Ieave out the national Coldwell Banker tagline, “We never stop moving,” to help remind you we’re “moving” with technology in real time? (We’ve got a mobile app, too!)

I’ll just say I’m proud of our agents, and our marketing team, Kelsey Sarles and Caroline Laski, for putting together this video. We have updated our website and I’m hoping this video will entice you to take a look to see what we’re about.  We do have a more streamlined look to our website and we’ve put a home search feature on the home page that quickly accesses real estate listings in the New River Valley and Roanoke, Virginia.  You can also see our new listings, price changes, and weekly open houses with one click.

But again, the fun stuff is our new Coldwell Banker Townside video featuring owners Bill Gearhart and Anne Lee Stevens, yours truly, and many of the agents in our Blacksburg and Roanoke offices. Hope you enjoy.

You’re invited to read more from Margaret Galecki on Handshake 2.0 and to download the Coldwell Banker Townside App for the iPhone in the iTunes App Store or in the Android Market.

Margaret Galecki is a client columnist for Handshake 2.0.  Coldwell Banker Townside, REALTORS (R) is a client of Handshake Media, Incorporated, the parent company of Handshake 2.0.

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