Startup Lessons: Think BIG. Focus.

It’s been a little over a year since I started Smart College Visit, Inc. and while the business began as a blog in 2009, it was in April of 2010 when I sold myself on the idea that I could create a business based on my passions: higher-ed marketing, technology, and travel.

Winning an award for “best business concept” was the affirmation I needed to move forward faster. Now, it’s been a year and has morphed into a college search and full-service college visit planning portal. Through collaboration with others, we’ve been able to take college visits mobile with the launch of the Visit Virginia Tech iPhone app.

The takeaway advice, set by the panel of judges at the 2010 VTKnowledgeWorks Entrepreneurship Summit was “Think Big and Focus.” These two concepts can easily be perceived as at odds with one another, but not in my case. Marketing, technology and travel are the BIG ideas; higher education, the focus.

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Z. Kelly Queijo is founder of Smart College Visit, Inc., a Blacksburg, Virginia-based higher-ed marketing company focused on mobile app and mobile web development with a special interest in creating travel and location-based tools and services., a college search and college visit planning portal, has been listed in the Top 100 education advice blogs and as one of the top 5 college visit sites. You are invited to follow her on Twitter @collegevisit.

Smart College Visit, Inc. is a client of Handshake Media, Incorporated.

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  1. A great example of following your passion and letting the experience define the direction.

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