What’s This Social Media Stuff?

During the dot-com boom, I started a web site development business with local businesses as my target market. “I’ll get you known in cyberspace,” I said to local business owners. “I’ll get who you are and what you do on the Web. Everyone will use search engines to find what they want. You’ll get found!”

“What’s this World Wide Web stuff?” they asked. “We don’t need no stinking World Wide Web site.”

During Web 2.0, I started a weblog development and social media public relations business with local businesses as my target market. “I’ll get you known online,” I said to local business owners. “I’ll get who you are and what you do in social media. Everyone is everywhere now and you’ll be there, too. You’ll get found!”

“What’s this social media stuff?” they asked. “I’m not a twit! We don’t need no stinking social media.”

– excerpt from Just Because I Want the Market to Want Me Doesn’t Mean It Will by Anne Giles Clelland, founder of Handshake 2.0, named to Sharp Skirts's The Year in Sharp Posts: 10 Must-Reads of 2010

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