“I believe the single most powerful software-productivity strategy for many organizations today is to equip the computer-naïve intellectual workers who are on the firing line with personal computers…and to turn them loose.”
– Kenneth P. Brooks, known as the father of the IBM System/360, 1987
A 2009 Forrester report priced a minimum-featured corporate mobile application at $20,000, with a more sophisticated app costing up to $150,000.
According to Juniper Research, mobile application store downloads are expected to reach 25 billion by 2015.
A shortage of mobile application developers in the New River Valley of Virginia predicts that the current and future market opportunity in the mobile application development industry may bypass the region.
The New River Valley is home to two major universities, Virginia Tech and Radford University. Faculty members and graduate students at both universities often have bright, highly-educated spouses who are under-employed or non-employed due to choosing to care for children at home and/or having English language difficulties. Many would welcome part-time employment which they could perform at home on their own schedules that would equip them for post-child-rearing careers. In addition, the area is home to enterprising women interested in learning new skills and to women entrepreneurs interested in creating new companies.
Software development is difficult. It requires intelligence, perseverance, and concentration. It requires the acquisition of complex knowledge and skills that can be learned synergistically in groups. The willingness of group members to share, teach, tutor and coach each other results in rapid, efficient, collective learning.
Create, equip and train an initial group of local women in mobile application development, request that these group members teach mobile application development to others, and thus begin a work force and network with both local ties and global connections to create a local pool of mobile application developers, then a regional hub with global connections in the mobile application development industry.
If you are a woman in Blackburg, Virginia or the New River Valley, Virginia area, and want to learn how to be a mobile app developer, or are even remotely interested in finding out if you might possibly want to learn, please email me at email@example.com.
At Handshake Media, we've been doing extensive research on women and mobile apps, and I wrote more personally about the shortage of women mobile app developers on the She Chooses(TM) blog in I've Got a Company – What I Need Is Company. In response to my request to women interested in mobile app development to contact me, we had three replies the first day.
Thanks to Ryan Hagan for the Kenneth Brooks article, source of the quote, which I have read over and over again, gaining new insights into software development each time.