Real Value of Mobile Apps

Contributors to Handshake 2.0 have been trying to answer the question “What do women want from mobile apps?” for months.  We've approached the topic from many angles, including serious market research - Piedmont Research Associates are in the process of studying the question now.  In the meantime, the results of my own, very unscientific poll, seemed to be all over the map.

High-powered career women wanted work apps.  Women who do a lot of waiting around liked free games. Mothers wanted apps to entertain toddlers.  Commuters loved public transport schedules.  Scientists needed field guides.  Some people were willing to pay for apps, others were not.  Interesting, but nothing one would call a trend.

Too much stuff! There should be an app for that!What do women want from mobile apps?” for months.  We've approached the topic from many angles, including serious market research - Piedmont Research Associates are in the process of studying the question now.  In the meantime, the results of my own, very unscientific poll, seemed to be all over the map.

High-powered career women wanted work apps.  Women who do a lot of waiting around liked free games. Mothers wanted apps to entertain toddlers.  Commuters loved public transport schedules.  Scientists needed field guides.  Some people were willing to pay for apps, others were not.  Interesting, but nothing one would call a trend.

Then I read this piece by Paul Graham about tablets and a connection emerged:  The real value of mobile apps, especially for women, is they allow us to be as (or more) prepared than we are now – while toting less stuff.

My iPhone is my calculator, calendar, watch, GPS,  email and web portal, camera, reading material, music player, entertainment library, notepad, audio recorder, flashlight and, of course, phone.  If the tea leaves are being read correctly, eventually it will also be my credit card, car keys, medical records, and grocery store discount card.

I can’t imagine a world where mobile apps will replace the diaper bag, but if women’s clothes started to reliably have pockets, they could make purses obsolete.

So let’s ask the “mobile app” question another way.  What do women carry with them now that they’d love to be able to leave at home because they “had an app for that”?

When she’s not playing in the research side of marketing, Maureen Carruthers helps nonprofits tackle their social media fears at Low Hanging Fruit.

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Women readers of Handshake 2.0 are invited to take The Apps That Connect Us – Women and Mobile Apps Survey, part of a study by Piedmont Research Associates on women and mobile applications for She Chooses(TM), the social network app for women.  If you would, please take the survey, then share it with your friends and networks and ask them to do the same.

Further reading:

The Apps That Connect Us – A Report on Women, Smart Phones and Mobile Apps
This Woman's Gotta Have Mobile Apps – case study, also by Maureen Carruthers
Women and Apps – Mobile and Social
Best Mobile Apps for Women

Mobile Apps for Women in Business
Women and Smartphones

Our category of posts, Mobile Apps on Handshake 2.0, may also be of interest. 

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Who's in FRONT? Emily Stuart

Comments

  1. Sadly this forum has degenerated into a gender centric, narrowly focused weblog.

    So I am a man, looking to promote my business locally online, I am not welcome here.

    I am a woman looking to promote my venture to both men and women, well, not here.

    I am looking to promote my business to a very narrow slice of gender centric women. Bingo, I have found my home and it better be cheap!

  2. With almost 1300 posts in just over 2 years, the topics on Handshake 2.0 are varied. As the founder of the site, I have many interests, one current one of which is mobile apps for women. I’m glad to share our market research on mobile apps for women as I am one of the four co-founders of She Chooses(TM). An interest in one topic does not preclude an interest in other topics. You’re welcome to stay tuned for what’s next!

  3. I agree, there was great variety in the beginning, not so much now.

    Maybe I am just impatient!!

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