I hooted with joy and amusement when "Roseanne McClelland" arrived in my email inbox!
I didn't know this until the cartoon arrived with a link - each new cartoon goes into the Interview Room. If 50 people "Like" the cartoon – in this case, Roseanne McClelland, a.k.a. Anne Clelland as a 'toon – that cartoon gets to be in a comic strip. Me, in a comic strip?! That's like having a chance to be on stage! I could be a star! Wheee!!
I shared the link to Roseanne on Twitter and Facebook. Alas, I have too few "Likes" to be a comic strip star. But with goodwill and appreciation towards a company, I shared one of its products in my social media channels. Research like this from Sage Pal suggests that customers are more likely to buy when referred to a product or service through social media channels. "Roseanne McClelland, Social Networking Expert" will coin a phrase for her experience with Klaus Shmidheiser, Cartoonist: a "kind business model."
And I, "Anne Clelland, Herself," can be pretty serious (agh, do I really wag my finger like that?!). Klaus Shmidheiser made me laugh.