Frequently Asked Questions About the Handshake(TM) App

I'm getting great questions about the Handshake (TM) App, our mobile directory app, and we're glad to continue to share our Handshake(TM) app story by answering questions here.  Handshake Media, the parent company of Handshake 2.0, has released three versions of the Handshake(TM) App and has a fourth under development.

Your description of the Handshake(TM) App is so long!  Why all the detail? 

Icon for Handshake 2.0's Handshake(TM) App I've debated about writing a "pitch page" for the Handshake App and linking to details on additional pages.  The challenge is that mobile app development is painstakingly precise.  "Good enough" won't do because "good enough" won't work!  It's similar to bookkeeping.  It's only one zero off – that's good enough, isn't it?  A zero's difference between $100 and $1000 is a big difference.  So I chose to write a thorough description of the app and how we work together with clients to create it so we would all know what's involved to make the app work for everybody.

What's the bottom line?  How much does it cost?

Our basic app is $199 to set up with a $19.95 per month subscription fee.  Here's all about our Handshake(TM) App pricing.  I did make a separate page for that.

I want a mobile app for my company (or organization) but I'm not sure the Handshake(TM) App is the right one.

It might not be.  The right mobile app for a company or organization will depend upon its goals and mission.  The Handshake(TM) App is for companies and organizations who want their people to be known by other people.  At its simplest level, that's what it's for.   

Can you custom create a mobile app for our company?

Yes.  According to, "A Forrester report last year [2009] set the price of a no-frills app at a minimum of $20,000 – and reckoned a more sophisticated app could set you back up to $150,000."

The Handshake(TM) App is as close-to-custom as we can offer in a corporate mobile app at a price that might work better for you than a custom developed app.  We use your name, your data, your images, and it features your people.  Your organization's branded version of the Handshake(TM) is all about you.

What are the hidden costs of a Handshake(TM) App?

That Handshake bills you for?  None. If you want additional features, those are extra.  Here's our Handshake(TM) App pricing. Hidden costs that you incur?  Minimal, but worth considering.  The back end of your Handshake(TM) App is a database that we create, for which you supply the initial data, to which we give you access, which runs on a Rackspace Cloud server.  Updates to the app's database appear immediately in the app.  But someone from your company or organization has to go to the database, log in, and make the update.  That's a labor cost on your end.  Creating great data, rather than using good data, takes time as well.  Please see the next FAQ.

How do I get the most out of having a Handshake(TM) App?

The better the data, the better the app.  I shared my thoughts on the evolution of contact information data.  The more data you have on how to contact your people – through social media channels, geolocation, Skype and more – the greater the reach of your "handshake" to others through your own version of the Handshake App.


Do you have more questions?  Please ask!  And feel free to study our "long" description of the Handshake(TM) App and send any question you may have to us: [email protected].

Who's in FRONT? Steve Musselwhite
Road Tripping College Firsts

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