Handshake Media, the parent company of Handshake 2.0, has released three versions and has a fourth under development of the Handshake (TM) App, a mobile directory app.
"It's still you who you know" powers business deals and that's our mission for the Handshake(TM) App as well – to extend the reach of people and their companies and organizations to mobile customers and clients globally.
As co-developer of the app, I worked closely with the contact information data that creates the profiles of individuals featured in each version that make the Handshake(TM) App's handshakes possible.
From the experience of creating Handshake(TM) Apps for (1) a site's community – Handshake 2.0 - (2) a company whose members are contacted directly by the public to do business – Coldwell Banker, Townside REALTORS(R) - and (3) a membership organization – the Montgomery County Chamber of Commerce, Virginia - I had a huge insight about how we now get to know each other.
If we want to be known globally, we need to be "knowable" as diversely as possible.
The world's population speaks many languages. The individuals in that population have preferences for the ways they communicate. For many, a phone number is no longer one of those ways.
Here's the profile of the most "knowable" person profiled in a Handshake(TM) App to date – Jeremy Hart of Coldwell Banker Townside REALTORS(R).
Via mobile app through the Coldwell Banker Townside App, and by phone, email, multiple websites, LinkedIn and Twitter, potential and current clients can contact Jeremy in the way that works best for them. Jeremy is diversely and globally accessible.
What have I learned from all this?
As a company leader, I need to increase the diversity of the ways the globe's people can contact me and my organization's members. I may have a Facebook page or a Twitter account for my company, but people who make contact through online channels don't want to know my company. They want to know me and my people.
Coldwell Banker Townside, REALTORS (R), is a full service real estate agency specializing in Blacksburg, Christiansburg, Roanoke, and Salem, Virginia real estate and homes. You're invited to check out the CBTownside blog, Keepin' It Real Estate, visit Coldwell Banker Townside, REALTORS (R) on Facebook, download the Coldwell Banker Townside Mobile App for the Android, and learn more about Coldwell Banker Townside on Handshake 2.0. Coldwell Banker Townside, REALTORS (R) is a client of Handshake Media, Incorporated, the parent company of Handshake 2.0.