Integrated Marketing of a Mobile App

Coldwell Banker Townside REALTORS(R) Mobile App for Android

According to the Journal of Integrated Marketing Communications from Northwestern University, "IMC is Customer-Centric."

We're impressed with our client's efforts to center on customers and where they are.

Coldwell Banker Townside, REALTORS (R) ran the above advertisement about its new mobile app for the Android in the print edition of the local newspaper in which their physical offices are located – Blacksburg, Virginia and Roanoke, Virginia - in the Roanoke Times on Sunday, October 10, 2010.

The Coldwell Banker Townside App itself features agents and multiple channels in which to contact them so customers connect with CBT's agents quickly and easily from wherever they are.

Coldwell Banker Townside featured the app's launch on Handshake 2.0's blog, reaching out to our site's visitors.  We shared the news on Facebook and Twitter through Handshake 2.0.

CBT featured their mobile app on their blog, Keepin' It Real Estate and on the Coldwell Banker Townside Facebook page.

Corporate mobile app, print, blog, Facebook, Twitter. 

Where customers are centered, that's where Coldwell Banker Townside REALTORS(R) has shared news of its new mobile application.

That's truly anytime, anywhere.

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Download Coldwell Banker Townside REALTORS (R) App for the Android

(Please note that the Android link will not work in a Web browser on a computer.)

Coldwell Banker Townside, REALTORS (R), is a full service real estate agency specializing in Blacksburg, Christiansburg, Roanoke, and Salem, Virginia real estate and homes.  You're invited to check out the CBTownside blog, Keepin' It Real Estate, visit Coldwell Banker Townside, REALTORS (R) on Facebook, and learn more about Coldwell Banker Townside on Handshake 2.0.  Coldwell Banker Townside, REALTORS (R) is a client of Handshake Media, Incorporated, the parent company of Handshake 2.0.

The Coldwell Banker Townside App is a Handshake(TM) App, developed by Handshake Media, Incorporated.  The Handshake App runs on a Rackspace Cloud server.

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