Integrated Marketing Strategy Synergy – Coldwell Banker Townside REALTORS and She Chooses

We have begun a very soft launch of She Chooses(TM), the social network for women.  While our site and mobile app are under development, we've begun the social media PR triumvirate (triumfeminate in this case?)  of best practices – blog + Facebook + Twitter.  Our soft launch is so soft that our She Chooses About page is 1/10 the length of Handshake 2.0's About page!  To share my passion to write so much more about She Chooses, I have contributed with other women to the guest column on the She Chooses(TM) blog, Her Choice(TM).

As we begin to offer advertising on She Chooses(TM), I turned to a duumfeminate – my sister, Margaret Galecki, General Manager of Coldwell Banker Townside, REALTORS(R), and Kelsey Sarles, Marketing Director, designer of the She Chooses logo and of Coldwell Banker Townside's integrated marketing strategy.  I wanted one-of-a-kind ads for She Chooses that synthesized what women want and the power of women as consumers.  I wondered, "Can one company's mission be integrated with another's to create a synergy of benefit to both?"

Coldwell Banker Townside REALTOR(S) ad for She Chooses(TM)

Answer:  Yes!

We're enchanted by this ad – the very first in the history of She Chooses! – from Coldwell Banker Townside.


You're invited to join Coldwell Banker Townside Realtors(R) in being among the first to advertise on She Chooses(TM).

Coldwell Banker Townside, REALTORS (R), is a full service real estate agency specializing in Blacksburg, Christiansburg, Roanoke, and Salem, Virginia real estate and homes.  You're invited to check out the CBTownside blog, Keepin' It Real Estate, visit Coldwell Banker Townside, REALTORS (R) on Facebook, download the Coldwell Banker Townside Mobile App for the Android, and learn more about Coldwell Banker Townside on Handshake 2.0.  Coldwell Banker Townside, REALTORS (R) is a client of Handshake Media, Incorporated, the parent company of Handshake 2.0.

The Coldwell Banker Townside App is a Handshake(TM) App, developed by Handshake Media, Incorporated.  The Handshake App runs on a Rackspace Cloud server.

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