Reading the Wall Street Journal

I've subscribed to the print version of Wall Street Journal for about ten years, receiving home delivery in Tampa, Florida and mail delivery in Blacksburg, Virginia.  As a media company owner, I respect Rupert Murdoch's experimentation with business models.  For the value I receive, about $1.50 per day for the Wall Street Journal seems a reasonable price.  Still, the notice I received via postal mail to renew my print edition subscription for $398.48 for the next year made me thoughtful about how best to allocate my two-year-old company's resources.

Mr. Handshake 2.0 has wanted an iPad…

How well can the Wall Street Journal be read on an iPad?  He began to do research.  Comparisons of the reader experience using the iPad and the Kindle kept appearing in his Google search results.  Highlights included a comparison by microscope of the Kindle's and iPad's screens and Jakob Nielsen's comparison of reading speeds for the iPad and Kindle, concluding both are slower than the printed book.

Handshake 2.0 has ordered a KindleI love Google.  But it's still who you know.  I emailed Barry Welch, early adopter, founder of FurnishWEB and owner of both a Kindle and an iPad, with one question:  "Kindle or iPad?"

Barry kindly replied and gave me permission to share his answer:

The Kindle is much better at pure reading of books:

  1. Lighter – a pound can get pretty heavy over time
  2. Not backlit so easier on eyes
  3. Easy one-handed reading/page turning

That being said, I recommend the iPad:

  1. Newspaper experience much better especially for Wall Street Journal
  2. Much better options for non-book media (mags, blogs, video, web)
  3. Can be used for email
  4. Kindle app is avail and it's not bad; backlit is helpful for reading in the dark
  5. Overall user experience is amazing with gestures, multi-touch
  6. You will learn more about mobile apps and see more possibilities

We've decided to not only follow Barry's advice, but to be Barry: We're going to get both the Kindle and the iPad.

We're starting with this $139 version of the Kindle, currently on back order, so we're now in line for delivery in September.  We'll order the Kindle version of The Wall Street Journal at $14.99 per month which is $179.88 per year.

Between now and then, I'll follow Z. Kelly Queijo's lead -  SmartCollegeVisit is available on the Kindle – and apply for publication of Handshake 2.0 on the Kindle.

And since we're waiting, we'll follow rumors about the iPad 2 and then maybe we'll be reading the Wall Street Journal on our new iPad and quoting @MacTipsDaily when he got his iPhone 4 in one of the funniest tweets I have ever read:  The precious. I have it.

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FurnishWEB is a client of Handshake Media, Incorporated, the parent company of Handshake 2.0.

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