We did the numbers on women and smartphones, I bought a Droid X, I read Juniper's prediction of 25 billion mobile app downloads by 2015, and we launched the Handshake App ASAP, a mobile app for memberships, groups and communities.
As a businesswoman, the Handshake App checks off an item on my mobile app wish list. The Handshake App is a way for me to have a group of people important to me app-available, with the most important need-to-know info right-now click-able or tap-able, wherever I am, not where my computer is.
What would be my next app download? I went shopping with the intent to buy. This is what I found – or didn't find – on mobile apps for women in business.
As a result of that post, I was asked what I was looking for that I couldn't find. If "there ought to be an app for that," what was the "that"? "What do women want?" was extended to "What do businesswomen want in a mobile app?"
I am working on my wish list. Women in business, what's on your mobile app wish list?
On my wish list? More apps for the Pomegranate Phone.
Thanks to Z. Kelly Queijo for the link to the video.
These posts may be of further interest:
The Apps That Connect Us – A Report on Women, Smart Phones and Mobile Apps
This Woman's Gotta Have Mobile Apps (case study)
Women and Apps – Mobile and Social
Best Mobile Apps for Women
Women and Smartphones