"You never have a second chance to make a first impression."
Parents, schoolteachers and elevator pitch coaches the world over utter that caution.
I thought the same as I logged into a test site created for me by web content management system iCMS.
When I arrived at the test URL, I was pleased by the site's clean, streamlined appearance, but I was waiting for a differerent first impression.
Hamlet said, "The play's the thing," but with Software-as-a-Service (SaaS), the login's the thing. I've seen fair and foul user interfaces, most often the latter. To quote from memory Dr. Eliot Engel about the opening scene in Shakespeare's tragedies, "We know it's going to happen. We just don't know how bad it's going to be."
From me, iCMS gets three out of three stars for first impression of a user interface.
An "Admin" choice let's me know I'm in charge, not the software. I'm not overwhelmed with dropdown menus and menu tabs when I see one "Edit" button for the text and one "Edit Block" for the page.
In her video on website content management system scalability, Mary Miller begins with these words: "If you've just been given the job of creating a web page for your corporation…"
If I had been given that job to do using iCMS, past the login, I'd be past first impressions. I'd be creating.
iCMS is a content management system (CMS) from IDD, Inc., a full-service IT firm. IDD, Inc. is a client of Handshake Media, Inc., the parent company of Handshake 2.0.