"It's who you know" has been a fundamental sales principle since Og asked Erg if he knew somebody who wanted to buy a remodeled mud hut.

Coldwell Banker Townside REALTORS, a Handshake client, multiplies "It's who you know" to find buyers for their clients' homes every Tuesday.  Here's how they do it.

To invite buyers to purchase their clients' homes, to invite sellers to list with CBT, and for just plain fun, Coldwell Banker Townside is conducting an innovative GO BLUE! integrated marketing strategy.

Here's who's blue so far and here's how you can GO BLUE!, too.

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Coldwell Banker Townside, REALTORS (R), is a full service real estate agency specializing in Blacksburg, Christiansburg, Roanoke, and Salem, Virginia real estate and homes.  You're invited to check out the CBT blog, Keepin' It Real Estate, visit Coldwell Banker Townside, REALTORS (R) on Facebook, and see more of Coldwell Banker Townside on Handshake 2.0.

Coldwell Banker Townside, REALTORS (R) is a client of Handshake Media, Incorporated, the parent company of Handshake 2.0.