A company's anniversary offers a once-per-year opportunity for publicity, PR, and branding.  Why, then, pair Handshake 2.0's Anniversary 2.0 with a Handshake 2.0 brand-diluting Foursquare Swarm Badge Party?

In A $500,000 Foursquare Swarm Badge Party, I expressed my top reason:

I'd like to join with my locale in figuring out Foursquare.

That's because, to quote the Wall Street Journal on 6/23/10, "Foursquare has yet to figure out how to turn its growing popularity into a business."

How to turn a user base into a business model isn't a Foursquare problem.  It's an entrepreneurial problem.  Our hot geospatial locale has a burgeoning entrepreneurial economy.  Many of our start-ups, Handshake 2.0 included, are online enterprises.  

So I'm not necessarily a fan of Foursquare.  Foursquare is a funded, online enterprise and popular tool that we need to understand communally. At a party.

When, not if, we solve the user-base-business-model problem locally, watch out for what will happen in our region.  And we'll be glad to share how we did it with Foursquare.

***

Yes, I think big.

For example, also in A $500,000 Foursquare Swarm Badge Party, I wrote, "Foursquare just got another round of funding, this time for $20 million, equivalent to $10,000 for each of its almost 2 million users."

Thanks to Gary Cope's comment on our Facebook page, I got out my calculator and watched myself carefully make the same mistake I did when preparing my first post.  Eh, only off by 3 zeros.  Can't wait to hand over these kinds of numbers for my company to my accountant!  In any case, thanks very much, Gary.  Here's the correction:

Foursquare just got another round of funding, this time for $20 million, equivalent to $10 for each of its almost 2 million users.  If we get a Foursquare Swarm Badge on July 28, 2010 with 50 people in one place at the same time, that's a $500 party.

Regardless of whether it's a $500,000 party or a $500 party, we so hope you'll come to Handshake 2.0's Anniversary 2.0 - Foursquare Swarm Badge Party 2.0!