Handshake 2.0’s Anniversary Party 2.0 and Foursquare Swarm Badge Party 2.0

You're invited to Handshake 2.0's Anniversary Party 2.0 and our locale's second attempt to earn a Foursquare Swarm Badge – a Swarm Badge Party 2.0!  The party is hosted by Handshake 2.0 and the Blacksburg, Virginia office of Hutchison Law Group, headed by Ken Maready.  

Update 7/28/10: Thank you, Jim Schweitzer, for your wonderful extension of the invitation to create a Foursquare Swarm in Southwest Virginia!

Here's a synthesis of what I've been thinking about Handshake, corporate anniversaries, and Foursquare:

A company's anniversary offers a once-per-year opportunity for publicity, PR, and branding.  Why, then, pair Handshake 2.0's Anniversary 2.0 with a Handshake 2.0 brand-diluting Foursquare Swarm Badge Party?

To quote the Wall Street Journal, "Foursquare has yet to figure out how to turn its growing popularity into a business."

Let's figure out Foursquare!

Foursquare has over a million users.  How to turn a user base into a business model isn't a Foursquare problem.  It's an entrepreneurship problem.  Our hot geospatial locale has a burgeoning entrepreneurial economy.  Many of our enterprises - Handshake 2.0, SmartCollegeVisit, and Actifity, for example - are online enterprises.  

Foursquare is a funded, online enterprise.  With the possibility of initiating a greater vision, I believe we need to understand it communally.  At a party.

You're invited to the party!

Handshake 2.0's second anniversary party!To celebrate Handshake 2.0's second anniversary, we're holding a Foursquare Swarm Badge Party 2.0 (we tried 1.0 earlier this year) – in Blacksburg, Virginia - 50 people, same location, same time, all on Foursquare - on July 28, 2010 at Bull & Bones in Blacksburg, Virginia.

Since the theme is 2.0, we're "doubling down."  We're offering two free beverages to the first 50 to arrive and check in on Foursquare.  If you're not on Foursquare, we'll give you a ticket for one free beverage. 🙂

Not on Foursquare?  If you'd like to be, here's where to get started.

Handshake 2.0's Anniversary Party 2.0
Foursquare Swarm Badge Party 2.0
sponsored by Handshake 2.0 and Hutchison Law Group

Wednesday, July 28, 2010
6:00 PM
Bull & Bones Brewhaus and Grill
First & Main on South Main Street
Blacksburg, Virginia
Directions to Bull & Bones

We invite you to let us know you'll attend on the Handshake 2.0 Anniversary Party 2.0 event page on Facebook.

What is a "geolocation-based social network" and what's all this Foursquare stuff?!  Find answers in our Foursquare category on Handshake 2.0.

We look forward to sharing a swarm of handshakes with you on July 28 in Blacksburg, Virginia!


With gratitude and thanks to our Handshake clients, we're celebrating two years in business. Handshake 2.0 launched on July 28, 2008 and Handshake 2.0 turned 1.0 on July 28, 2009.

My Co-Worker Is an Entrepreneur - Workplace Advice
Handshake 2.0 Warm Handshake


  1. Thanks for the invite … we’ll be there!

  2. Can’t wait to see you there! Thank you so much!

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