To make the Droid X Learning Curve video, I needed two items, one insight, and one piece of software.
The items: 1) a camera that took videos and 2) a way to show my hands without using them. I'm a fan of the Sony Cybershot in pink and Z. Kelly Quiejo gave me a small, light-weight, flexible tripod - the Gorillapod - a perfect assistant to the solo corporate video maker. So the image shows my "Droid X Video Production Studio."
Yesterday, the relationship between my corporate brand and the topic of the video was unknown. Under 24 hours later, the video had 184 views. Good enough does do.
To create the video, I thought about what I would say and do, started the camera, spoke and did some demo, then stopped the camera. I repeated that process. I got stuck one time, started again, and redid that segment. Otherwise, the segments were one-take.
The software: On my previous Windows Vista machine, I used Windows Movie Maker. I looked frustratedly for it on my new Windows 7 machine, then typed that frustration into Google and learned I had to download Movie Maker. One review urged choosing the Vista version over the Windows 7 version because it retained advanced features. The new version was stripped down for uploading to YouTube. New version of Movie Maker installed. Good enough does do.
I opened Windows (now "Live") Movie Maker and clicked, "Add videos and photos," selected the 9 files that resulted from my stop-and-start videography, deleted my dud "Uhh…" segment, then watched the result. I listened to myself say, "I downloaded the Twitter application for Foursquare" and groaned, because I should have said, "I downloaded the Twitter application for the Droid." I debated about making a correction. Some video mistakes – like shifty eyes – undermine credibility. Others are just human. This one was human. I let it go.
I looked around Movie Maker for the horrible process of exporting a project to some kind of other file format that never worked the first time and saw a YouTube icon! I clicked! YouTube user name and password and the file converted and uploaded without my thrashing. I added text in private mode, then I made my brand new video public on YouTube.
Time elapsed from twirling the camera onto the tripod to public YouTube video? 1 hour. (Amount of that time spent de-selecting items included with the new Movie Maker download? No comment.)
What's the point?
A company's got to get on YouTube. Now rather than later. And good enough will do.
"…video marketing is poised for a huge year in 2010. The reason is clear: video simply engages people in a way that static text and images cannot. There are dozens of studies that show the power of video to boost customer interaction, drive sales, encourage viral sharing, and build brand awareness."
– Patrick Moran, Mashable, 5 Tips for Using Video to Grow Your Business in 2010
We welcome featuring corporate videos in our Warm Handshake posts on Handshake 2.0.
These Handshake 2.0 posts on corporate online video PR and marketing may be of interest: