"Not only are video results increasingly common in Google's search results, but your videos stand a much better chance than your text pages of being shown on the first results page."
– Forrester Research
"You have to see it for yourself."
– Morpheus, The Matrix
"It's still who you know."
– Handshake 2.0
At the Foursquare Swarm Badge Party in Blacksburg, Virginia, we're giving away a Flip UltraHD Camcorder.
It's not a "re-gift" that someone gave me that I'm passing off as a prize. I took this cheesy picture to show that I ordered it directly from Amazon.com brand new for the contest winner. (Yes, I did want to open it, but the plastic tab closure is intact. I hope the contest winner will let me have a look!)
Why is the contest prize a Flip Camera?
We cited the stats in Should My Company Use Online Video Marketing in 2010?
According to experts, to know us and to know our companies - and to do business with us – people want to see us for themselves. So we have to video ourselves.
Okay! Our Flip Camera contest winner will get us started!
We'd love the contest winner to take a company video, upload it to YouTube, buy a Warm Handshake for $49, and let us feature the video on Handshake 2.0.
How are we doing as a company with video at Handshake 2.0? We have a Handshake 2.0 YouTube channel and a magnum opus, The Handshake Video. The Energy Check video is solid. After that, we're a work in progress. We continue to experiment, including with bad hair days, Handshake 2.0's cat and Mr. Handshake 2.0's cat.
Is making corporate videos sometimes hard, sometimes embarrassing, sometimes baffling? Yes. But, first page matters. According to iProspect, 68% of search engine users click on first page results. For 32% of search engine users, results on other pages essentially don't exist.
We exist! First page, here we come! We've got another Flip Camera in the game!