"Economically the event is said to have infused between seven and ten million dollars into the local economy."
– About the Ironman held in St. George, Utah for the first time in 2010
What local economy wouldn't want those kinds of dollars?
"After only three years in existence, the Hy-Vee Des Moines ITU Elite Cup has already become one of the most important triathlon events in the world, consistently drawing the fastest athletes in the world to Des Moines, Iowa…"
Why not the New River Valley?
Handshake 2.0 is a proud sponsor of the New River Valley Triathlon, a sprint triathlon in need of a venue. We continue to hope that it will exist soon as part of the Virginia Triathlon Series produced by Set Up Events.
As a company, we'd like to do business with triathletes.
USA Triathlon – the sanctioning authority for triathlons including the Olympic Games - has done comprehensive market analyses of the demographics of triathlon including The Mind of the Triathlete (.pdf). Set Up Events, in its Triathlon Sponsorships 2010 Overview (.pdf), highlights key points of those studies:
The Coveted Triathlete Demographic
- 81% [are] 18-49
- Largest age groups are 30-39 and 40-44
- Median age: 41
- 59.6% male – 39.5% female
- 98% have attended college
- 45% have a post-graduate degree
- 67% are business and community leaders between 30 and 50 years old
- Average [House-Hold Income] HHI: $174,600
- Mean [House-Hold Income] HHI: $133,200
- 93% gave purchasing advice in the past year to an average of 12 people
How many triathletes are there?
24.8 percent more than last year, according to USA Triathlon.
In the New River Valley triathlete traveling area - North Carolina, South Carolina, Virginia, Maryland, Delaware, Georgia and West Virginia - Set Up Events will register over 40,000 entries during the 2010 season.
Welcome, triathletes, to the New River Valley of Virginia! We don't quite have an event yet, but maybe you'd like to train here? We'd welcome doing business with you.
Added 5/26/10: According to The Roanoke Times, "The endurance athletes who ran up two mountains in Roanoke's [Virginia] first marathon in 24 years brought with them $350,000 in economic activity, event organizers said…The marathon 'is drawing attention to the world about our valley having this great outdoors'…Organizers said they expect twice as many participants to register for next year's event…'it exposes us to other people outside of the region who will come back to visit or – even better – come live here or open a business here."