What do we do with a post on Handshake 2.0 for our clients? We make it a "handshake" and extend it far and wide.
The content of our clients' posts on Handshake 2.0 share insights, news and developments of interest and value to others about their companies, leaders, people, products and services. A blog post provides strong strides for a company's social media footprint and increases a company's chances over a static web site for listing in search engine results.
So, here's what we do. First we publish our client's great content in a blog post on Handshake 2.0. We've used our own post on Foursquare for this example. Here's a screenshot of the top half of the post on Handshake 2.0.
We then publicize the post on Handshake 2.0's Facebook page. In the right side of the above screenshot, you can see a mini-version of the post in a Facebook widget. Here's what the post looks like on Facebook itself:
We next use bit.ly, the URL shortener, to create a Twitter-friendly length for the post's URL. The URL for the post in this example is a whopping 66 characters.
Add to that our 11 character Twitter user name, handshake20, and we're left with only 63 characters in which to create "value added" content. In seeking business results with a Twitter update, every one of those 140 characters count.
Bit.ly shortened the long URL to this short form of 20 characters: http://bit.ly/dknelI
That left us plenty of room to share the post with a Twitter "tweet":
Different people like to receive information in different ways – that's media fragmentation – so different potential customers, clients, partners, vendors, investors, you name it – "reside" in many places online.
In each of the social media venues we've covered - Handshake 2.0, Facebook, Twitter – Handshake 2.0 interacts with, and has relationships with, lots of different people. Individuals in those groups, interested in the content we share, click on our links and share the content with their contacts.
What we do to a post on Handshake 2.0 populates the top of the sales funnel by reaching an online handshake out to invite those online, wherever they are, to visit our clients' web sites.
We invite you to use Handshake 2.0's specialty – a Warm Handshake - custom-designed and value-priced to invite your potential customers and clients to want to know more about your company by visiting your web site. Please read more about a Handshake 2.0 Warm Handshake for your company.