Mayor of Handshake 2.0 Headquarters
According to Mashable, as "The Mayor" of a location in Foursquare, I'm one of one million users connected to a company currently valued at $100 million. Further, I'm hot! "Foursquare has been on fire in a way that no startup since Twitter has come close to achieving." Better: "[Foursquare] is changing the world..."
What is Foursquare? According to its help page, Foursquare is "a cross between a friend-finder, a social city-guide and a game that rewards you for doing interesting things."
Jeremy Hart (hands down Foursquare Mayor of Blacksburg, Virginia!) was the first person I knew to use Foursquare, and Patsy Stewart used it in a way I found gave personality to places. Knowing I had a cross country plane flight ahead to do a beta test, I joined last week.
For me, Foursquare is a way to use the GPS function in my BlackBerry to connect me in new ways to people I follow on Twitter.
Ha! And it's fun! Look at my stats! I want to be Mayor of The Weight Club! Who is Bluto H.?!
Ahem.
Anyway, Foursquare has also inspired some new formulations.
I first heard the term game mechanics used by Frederick Cook, founder of Actifity.
I offered this GIS R.O.I. formula in a post about client InteractiveGIS
Business Data + Algorithm, Formula and/or Idea + GIS = New R.O.I.
and this Killer App formula
Business Data + Algorithm, Formula and/or Idea + GIS + SaaS = Killer App
and saw a demo of NewCity's Nomad mobile app.
Then I joined Foursquare.
Now I'm thinking:
Game Mechanics + Social Networking + GPS GIS + Business Data
+ Algorithm, Formula and/or Idea + Mobile = Killer App
Now I'm off to The Weight Club to do some more thinking. And to Check In with Foursquare! Watch out, Bluto H.!




Key point - "social city-guide".
So much of this stuff can be fun, and help make new connections with people, but it's also a way to connect with the area (and opportunities) around you.
See you 'round the Square!
Posted by: Jeremy Hart | April 19, 2010 at 01:47 PM
Key point - "connect with the area (and opportunites"
Couldn't help but think about regional economic development, a key component of our mission.
And this was interesting from Inc. with regard to opportunities:
http://www.inc.com/guides/making-money-foursquare.html
Posted by: Anne Giles Clelland | April 19, 2010 at 07:44 PM
More on using Foursquare:
http://blog.steffanantonas.com/case-study-how-to-use-foursquare-to-draw-a-crowd-into-your-restaurant.htm
And thanks, Bonnie Cranmer, for the link to this video:
http://www.youtube.com/watch?v=KtYfj2zq5qg
Posted by: Anne Giles Clelland | April 20, 2010 at 07:14 PM